Today, a deal between Mamma.com and Yahoo! Canada whereby Mamma will provide Canadian, geo-targeted traffic to Yahoo. As the press release states:

MONTREAL, QUEBEC -- (MARKET WIRE) -- 02/08/07 -- Mamma.com Inc., (the "Company"), (NASDAQ: MAMA), a leader in Internet search and online advertising, announced an extension to an agreement with Yahoo! Search Marketing, to provide Canadian targeted search traffic to Yahoo! Canada.

The Company aggregates traffic worldwide from both owned Web properties such as Mamma.com, as well as from partners and affiliates. By using intelligent geo-targeting technology, Mamma.com automatically directs its search traffic to appropriate paid link content suppliers companies like Yahoo! for Europe, and Australia, and now, Canada.

"We look forward to expanding our relationship with Yahoo! Canada to cover the Canadian market", said Patrick Hopf Executive Vice President - Business Development at Mamma.com. "According to Media Metrix's recently released December audit, we have tripled our Canadian user base over the last twelve months. Our strategy is to expand our efforts into further emerging Pay per Click (PPC) markets, and harness our search targeting technology to grow our distribution business."