Google, Video Ads, & Webmaster Tools
I got off to late a start today, so I'm a little bit behind the ball on some of the news flying around. It seems, though, that Google is making a lot of it, so here are some links (by topic) to help you read up on what's what on the Google side of search engine marketing.
Video Ads for Google Adwords
Google Click To Play Video Ads Added To Some AdWords Advertisers Accounts @ Search Engine Round Table:
It isn't brand new, but I have never seen it in the AdWords management console. I still don't see it in my console, but Kevin Gibbons does and has a screen capture to prove it.
Google Offering More Info on Links
Google Provides Webmasters with More Linking Data @ Search Engine Watch Blog:
Google has enhanced the reporting capabilities in its Webmaster Tools to show full phrases being used in anchor text, instead of just keywords within the anchor text of links to a site [...]
Google Tracking Anchor Text Phrases for Webmasters @ Search Engine Journal:
Why is anchor text, the text people use when linking to your site, important? Because it defines your site and is a very large part of the Google ranking algorithm.
Google Webmaster Central Showing Back Link Anchor Text @ Search Engine Round Table:
How do you see the information?
(1) Login to Google Webmaster Central sitemaps
(2) Click on Statistics at the top
(3) Click on Page Analysis on the left
(4) Look at right bottom portion of the screen where it says "In external links to your site"
While the video ads are no big surprise, the webmaster tool is a pleasant one, and should provide some invaluable information that can be put toward SEO purposes.
