(From left to right: Sanjay Mayar, Marketing Director of SearchAnyway; Dan Alper, Business Development Manager, Mamma.com; Patrick Hopf, Executive VP Business Development, Mamma.com)

For our second podcast, we feature an interview with Patrick Hopf, the executive Vice-President of Business Development at Mamma.com. Patrick and I sat down to discuss his views on search engine competition, the respective benefits of SEO vs PPC, and the future of the search marketing industry, to name a few areas. Often insightful and definitely engaging, Patrick's commentary is a must-hear for any serious online marketer. Listen and enjoy.

SearchAnyway Podcast Episode 02: Interview with Mamma.com's Patrick Hopf

(From left to right: Sanjay Mayar; Patrick Hopf)