Use Blogs to Increase Traffic
If you are running a content-based website, adding a blog is an excellent way to build traffic. Of course, to enjoy these blogging benefits, your blog should be updated daily (or at least five days a week), but if you practice and preach that Content is King, then you should have no trouble adding a blog to your daily diet of webmastering. Essentially, a properly run blog has a number of features that can be exploited for the purposes of viral marketing, social networking, and building defensible traffic.
SEO Benefits
The more that a document that can be indexed, categorized, and ranked by a search engine, the more search engine friendly that it is. Essentially, blogs three features that search engines like: structured content, crawlable URLs, and frequently updates content. First, blog software breaks content down into categories, so search engines have an easier time indexing your content. Second, blogging platforms come with an option to include page title information in the page's URL, and that also helps search engines index pages better. Finally, search engines reward frequently updated sites because (1) they have to crawl it more frequently, and (2) they interpret it as an indication of authority.
Inbound Links
Blogs are en excellent way to attract inbound links. First there is linkbaiting. Blogging is about joining a conversation, and the more you participate in discussions, the more you get talk about on other blogs. Naturally, you'll be linked. Secondly, a lot of blogs have a blogroll, and by featuring one on your own blog, you can exchange links with other blogs.
Defensible Traffic
The traffic that blogs tend to attract is defensible traffic. This is traffic with discernable demographics. These visitors are clearly interested in certain kinds of content, topics, and themes, so the ads that you're showing them are all that much more likely to be clicked on. Furthermore, since this kind of traffic is favored by search engines, it'lll increase your search engine ranking, which in turn will increase your search engine traffic, which will result in more repeat visitors.
Tips on Blogging
6 Simple Steps to Blogging
Link the Competition for More Traffic
