Strengths
The PPC Blog's greatest strength has to be as a resource for PPC advertisers. The PPC blogger offers a pretty decisive rundown of the three largest SEM networks (Google, Yahoo, and MSN). His/her insights are particularly valuable for UK advertisers. While the largest PPC/SEM blogs are admittedly US-based, it seems that authentic insider's knowledge of the UK market is lacking. Sure, most UK advertisers can get much of the insight they need from US sites, but not everything, and that's what the PPC blogger does: offer news, updates, and tips for PPC advertisers in the UK.

An additional strength of this SEM blog trickles down from the first: the op/ed pieces. Every now and then, the PPC blogger will publish an opinion piece like this one on bid management solutions. These are great reads for anyone with some decent hands-on experience in SEM.

Weaknesses
The first weakness that comes to mind is that the PPC Blogger focuses only on top-tier search engines. Granted, there is considerable sentiment out there that top-tier search engines is where you should put your advertising dollar, but lower-tier search engines obviously exist for a reason: and that reason is niches. Those who are new to PPC advertising tend to go after the big three, so I'm assuming that it's the seasoned professionals that work with lower-tier search engines. and adservers.

A further short-fall, moreover, is one that's all too pervasive in the world of SEM bloggin, and I not only accused Gray Wolf of it yesterday, but am often guilty of it myself: writing from such an insider's perspective that newcomers would have trouble understanding where s/he's coming from. This is something that the mainstream press avoids with an inverted pyramid style through which background info and definitions of key terms trickle into the article.

What I Want More Of
Right off the bat, I'd like to see the PPC Blogger discuss search engine and adserver options other than the top-tier. After all, some interesting vertical/meta-search options are coming into their own, and it'd be interesting to see someone with as much experience as the PPC Blogger following them as they mature. Furthermore, the PPC Blogger might do well to cover adservers that aren't inextricably linked to search engines -- i.e. those that have publisher networks, and don't necessarily rely on having their advertisers appear in sponsored results.

Secondly, it'd be nice if the PPC Blogger, well, blogged more often. In fact, it's curious in and of itself that the PPC Blogger has built a reputation without having blogged on a daily basis. Most know that if you want to succeed, you have to blog as frequently as possible. When you have a pretty solid base of quality content, you can get away with doing it only every few days and still have a decent reader-base. But prior to the PPC Blogger's piece on bid management solutions that appeared May 21st, the last post s/he' published was on April 24th. This lack of frequency has obviously not harmed his/her reputation, but I'm sure that plenty happened between in the world of PPC in those four weeks that most PPC advertisers would have enjoyed reading about from his/her perspective.

Finally, I'd like to seem more posts about Affiliate Marketing. The majority of the PPC Blogger's post seemed geared toward the advertiser. What benefits the PPC advertiser, however, often benefits the affiliate marketer as well. After all, if as an affiliate I am able to generate more traffic on my thematic website, then that's going to be that much more targeted traffic that advertisers can capitalize on. Nonetheless, the PPC Blogger seems to focus on the advertisers' side of the game. For example, while s/he has written 46 posts related to AdWords, there is a mere single post that relates to AdSense.