Video Search and Reputation Management
Today, David Vogelpohl over at Marketing Pilgrim has the scoop on the new multilingual feature of Fooooo's video search. It looks, however, like Fooooo has a lot of work to do.
Unsurprisingly, Google is totally outpacing them, and so it Blinkx. That doesn't mean, however, that they're a complete black sheep. For example, Yahoo, ClipBlast, and PureVideo all yielded equally disappointing results.
You see, when I read David's post, I headed over to Fooooo's English page to check it out. Being the narcissist that I am, I searched for "searchanyway", but no results were returned.
Now I know what you're thinking: SearchAnyway isn't exactly a leading producer of online video, right? Well, we're not, but that doesn't mean that we don't produce our fair share (especially for an PPC affiliate marketing company). For example, if you Google "searchanyway" at Google Video, you get about 30 hits.
This, of course, puts my mind at ease when it comes to thinking about how we're going to manage our reputation in the wake of universal search. However, there are other search engines out there, and that gets me thinking about how we fair on the second largest search engine. Searching "searchanyway" on Yahoo Video yields a disappointing nada, but then I recall that there are two kinds of video search engines, and Yahoo's seems to be more of a video hosted search than a video search writ large.
Even though, I was met with similar results at both ClipBlast and Pure Video, I wasn't all that discourages. After all, we're on the radar of at least one major video search engine. Searching for "searchanyway" at Blinkx yields 8 results, as it does on its sister site ChaCha.
Long story short, Fooooo might be serving up an English language interface, but they seem to still have some work and crawling of the English marketplace to do. The good news, moreover, has nothing to do with them, and everything to do with us, and it's that when universal search comes, we are primed to dominate that page right down to the video feature.
This is, of course, the type of question that everyone needs to be asking: how many spots will I be able to dominate on the first page of a universal search? After all, universal search might be making it harder on SEOers, but it's making it easier on those that worry about reputation management. You now have that much more of an incentive to get a blog and start doing video. My guess is that those that start video now will have a lot less to worry about or work for once universal search becomes commonplace. By then, there'll be enough tenured content out there with the appropriate tags that the video slot on a universal search for a company's name should be a near guarantee.
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