I've come across a few interesting SEO posts out there today. They've ranged from theoretical to technical. Instead of trying to treat each one of them individually, I thought I'd give my daily linkup an SEO theme. So here are three leads on what's what in the world of SEO today.

Jim Boykin
How to Achieve Higher Rankings and Stay out of Google Hell Via Optimized Internal Linking -- Here, Jim takes a look at how you can boost the search rank for specific pages on your site. The idea is to make sure that the pages in questions are linked to through internal links. It's a bit more complicated than that, of course, so you should probably check it out for yourself.

PPC Blog
How To Rank For SEO -- The PPC Blogger takes a look at how some old-fashioned SEO practices are sometime all you need to rank pretty high on very competitive terms. He examines one particular website, and I was shocked to see how they were outranking everyone buy Wikipedia with only 3,227 incoming links.

Marketing Pilgrim
Reputation Management vs. Search Engine Sabotage -- Janet takes note of how the mainstream is finally starting to notice how SEO and reputation management are closely intertwined. She briefly considers a couple different scenarios, and ultimately poses some questions about the ethics of reputation management and SEO. It left me wondering whether the terms "white hat" and "black hat" are going to be applied to the PR industry.