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Google: Don't Buy Links

Here's video proof-positive that you shouldn't purchase links for SEO purposes.

I came across this on Search Engine Round Table, where it was noted:

As you can tell, Matt confirms that link buying is not in the best interest of the user, and DigitalPoint Forums members have taken note. Interestingly, Google made a clarification yesterday that Google frowns upon excessive link exchanges because they want high quality results and not any that seem to be manipulated.
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Comments

off course i do agree that link buying is mainly for increasing traffic. Google is trying to adopt various methods to to clear up spam link. It great to read here in this post that Google frowns upon excessive link exchanges to access high quality results which is not seem to be manipulated.

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