Having taken a three day weekend, I'm up to my eye balls in email and what not. So here a couple things I thought you would all enjoy. I have some tips on link cloaking to increase your CTR and preserver your image. Then some traffic boosting tips about using Google adwords. After that, we move on to a new patent from Google that's going to change the SERPs. Finally, an exploration of the practice of reciprocal linking clears up some of the uncertainties out there. Enjoy...

ShoeMoney
Link Cloaking - The why, the where, the how -- Although this is a bit older, thie piece by a 13 year old affiliate marketer is worth checking out. It's about how to make sure that your affilaite links don't compromise your reputation and, therefore, click through and conversion rates.

PPC Blog
Want 135% More Traffic? -- Also a couple days old, this post at teh PPC Blog is similarly worth checking out. If you've been engaged in search arbitrage, it looks like a new feature from Google AdWords can help you boost your traffic.

SEO by the Sea
When Might Google Show Local Search Information in Web Search Results? -- It looks like Google might be workign to improve everyone's website from the perspective of user experience. In this post, Bill takes a look at a patent from Google that could include contact info in the search result.

Search Engine Land
Link Building's Cult Of Reciprocity -- There a raging debate out there about the SEO value of reciprocal linking. Well, before you turn your back on link reciprocation altogther, you might want to check out this post about there is no such thing as absolutes in the world of SEO. In other words, link reciprocation is not categorically bad.