It looks like Ask.com' has launched the third phase of their new television marketing campaign. It also looks like they've taken things down a notch by going the way of low production quality. Google did something like this a little while back, but Ask.com has obviously upped the ante by lowering the bar.

Some think that they are strange and wierd. However, I think that this is a good move:

I believe that the power of low production quality video is that it emphasizes the message more than anything. Instead of distracting the audience with aesthetic elements, it cuts straight to the point. This, of course, calls into question the Marshall McLuhan adage that the medium is the message. If it was, then low production quality video wouldn't be as effective as it is in delivering a message. It is effective, however, because instead of presenting the audience with a faceless statement, it gives the audience a personality to focus on, and personalities are easier to trust than faceless entities.

Anyway, without further ado, here are four of the new Ask.com TV ads.