One great way to increase conversion rates on your PPC advertising campaigns is to decrease the number of invalid clicks by pre qualifying clickers with you ad copy. Well, if you're more interested in using ad copy to increase valid clicks rather than decreasing invalid ones, you might want to consider using strong words. As the RedFly Marketing blog explains:

Do you want to increase your click through rate (CTR) on your paid search ads? Most advertisers do as long as they are targeted clicks and not as a result of some stupid gimmick or lie. CTR plays an ever more important role in PPC campaign management. With the introduction of quality score, relevancy checking and focus on the customer experience, CTR is a very important PPC metric to optimize. Raising your paid search ads CTR can be a lot easier than you think. We have developed a simple chart that makes creating text ads for PPC search engines using combinations of “strong words” and equally strong calls to action.

Now, of course, you should take advice about your ROI on the fly. However, the original post does go one to explain the psychology of each of its recommended strong words. So you should go check it out yourself and weigh whether or not the rationale behind each of the suggested strong words seems to make sense to you or not.

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