Do you ever think about the actual significance of words and images in online search marketing? It is obvious that the proper use of these key web elements can dramatically improve user experience and therefore increase your profits. It is important to understand when and how words and images should be used, and what common mistakes one should avoid. When it comes to monetizing your web traffic, every single click performed on your web site becomes valuable. You should therefore consider several goals:

1. After opening your site for the first time, the surfer should be encouraged to make the first click on one of the keywords that caught his or her attention.


2. After seeing the results of the first click, the surfer should be encouraged to click on one or more results.


3. After clicking on one or more results, the surfer should be encouraged to perform additional searches and add your site to bookmarks.

1. Efficient use of words and images


2. The overall quality of your site


3. Unique features that differentiate your site from other thematically-similar sites

1. Always use rollover effect. Be it a different color, shadow, underlined or larger text, the rollover effect will emphasize the function of the link.


2. Consider bold and oversized text unless it is expected. Properly displayed bold text will produce bold impression, especially when it is not really expected. For example, it can be used in the titles of your search results.


3. Consider slightly animated text links. Light animation (for example: change of color) will emphasize the function of the link. Make sure to avoid fast and irritating animation.


4. Use beautiful fonts. Be creative, find fonts that are interesting, contemporary and unusual. Make sure though that your fonts are legible.


5. Employ Web 2.0 style. It's popular and creates a light, pleasant web environment. Use color transitions, reflections and shadows where it fits.


6. Consider tag clouds. They look attractive and it is also smart way of imposing clicking priorities.


7. Use GIF and JPG images displaying text instead of large HTML text. Picture text will provide you with more creative flexibility. Do not forget about ALT tag.


8. Avoid mixing too many different fonts. It is one of the most common beginner mistakes.


9. If you add advertisement text blocks to your site, make sure the style of these blocks matches your content. Otherwise your attempt to monetize surfer's clicks will become too obvious and thus irritating.


10. Remember that text is not only a piece of code that transmits information. Text has significant aesthetic aspect to it. The more you explore it, the more your piece of text shares the powerful function of an image.
    
    

1. Do not use oversized images and image backgrounds. Image backgrounds look old-fashioned while oversized images look like backgrounds and loose their initial meaning.


2. Consider adding images to your keywords. This visual emphasis will create an additional stimulus to click.


3. Use only high-quality professional photographs. Bad photographs will make you site look cheap. The Internet is a global storage of trash photographs and there is a very clear difference between amateur and professional photography.


4. Avoid clipart images. They are all over the Internet and you don't want your site to look like hundreds of other sites.


5. Avoid default HTML image frames. In some browsers they have a bright blue color.


6. Avoid white images on white background. Use a narrow gray frame.


7. Consider adding shadows to your images. The 3-D effect will make your site look more stylish.


8. Make sure your logo look professional. No matter how bright your content is, bad-looking logos will make you site seem cheap.


9. Consider slightly animated gifs. They will make your images more vivid; just make sure you don't use fast animation.


10. Use images that convey powerful concepts. Choosing graphics, whether appropriate for a serious, corporate environment or a childish, user-friendly atmosphere will help create the mood the surfer needs. The surfer's mood is always represented by their clicking.