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March 13, 2009

The Zen of Online Marketing

Web SearchI wasn’t blogging for a long time as I was busy with a number of new and exciting online marketing projects here at Search Anyway. While I was working on some web layouts I kept thinking about the typical surfers’ perception of today’s web portals and I believe that the big part of the success of an average online project is based upon two types of balance.

Continue reading "The Zen of Online Marketing" »

Posted by Vitold at 7:34 PM | | Comments (2) | TrackBacks (0)

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May 7, 2008

Q&A with Sanjay: Episode 4

Episode 4 of Q&A with Sanjay reveals to Affiliates, online marketers and webmasters what the best source of search arbitrage traffic is. You can calculate everything from conversion rates to keyword price differences, but if Affiliates and publishers can't find...

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Q&A with Sanjay: Episode 3

Episode 3 of Q&A with Sanjay provides a brief explanation of the difference between CTR (click-through rate) and conversion rates, and what it means to web publishers and online advertisers. If you can learn to optimize and read these two...

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February 7, 2008

Trial & Earning From a Corporate Insider

SearchAnyway’s graphic designer and marketing coordinator Vitold Polyak gives us his 2.0 cents on the various ways fledgling webmasters and affiliate marketers can earn money online. He examines some of the new trends and provides us the benefit of his...

Continue reading "Trial & Earning From a Corporate Insider" »

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February 5, 2008

3 Essentials Search Arbitrage

In sum, to be a successful search arbiter require 3 essential traits:
  1. The expertise to determine what keyword campaigns have sufficient conversion potential.
  2. A clickable enough portal to actually convert that traffic.
  3. A sufficient ROI to make a profitable conversion worth the effort.

Continue reading "3 Essentials Search Arbitrage" »

Posted by Chris at 12:27 AM | | Comments (2) | TrackBacks (0)

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February 1, 2008

Q&A with Sanjay: Episode 1

SearchAnyway’s own Director of Marketing, Sanjay Mayar, has started a brand new video segment called Q&A with Sanjay. In it, he’ll answer real questions from SearchAnyway Affiliates in a friendly, informative manner and will provide helpful insights for all issues...

Continue reading "Q&A with Sanjay: Episode 1" »

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January 15, 2008

Search Arbitrage – A Global Overview from an Insider’s Perspective

Search Arbitrage is the type of online marketing activity that seems relatively simple at first – buying and reselling of traffic for profit – however, its successful (that is, profitable) execution is anything but easy. There are many variables involved...

Continue reading "Search Arbitrage – A Global Overview from an Insider’s Perspective" »

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December 30, 2007

SEM Quote of the Day -- 12/30/2007

Today's SEM quote comes from Mitch Joel, and it's all about Google Apps: Mitch says:

Continue reading "SEM Quote of the Day -- 12/30/2007" »

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December 24, 2007

Incentivized Traffic is Fraud

Affiliate marketing is all about selling traffic. The trick, however, is the same as in any other kinds of business: Buy Low, Sell High. For some, "buying low" means generating their own traffic for free. These are like the manufacturers...

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November 4, 2007

Affiliate Need Not Think Mobile... Yet

When the largest adserver/affilaite-program on the web goes mobile, the affiliate marketing community is going to notice. However, Google's reason's for launching mobile AdWords has more to do with advancing local search than it does with upgrading the product that affiliate marketers depend on to monetize their traffic. In other words, affiliate marketers shouldn't be too concerned about optimizing their portal's for mobile traffic just yet.

Continue reading "Affiliate Need Not Think Mobile... Yet" »

Posted by Chris at 10:50 AM | | Comments (0) | TrackBacks (0)

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October 30, 2007

Affiliate Marketing in a Nutshell

Some basics on how the world of affiliate marketing works....
Video thumbnail. Click to play
Click To Play

Continue reading "Affiliate Marketing in a Nutshell" »

Posted by Chris at 1:31 PM | | Comments (0) | TrackBacks (0)

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October 28, 2007

Affiliate Marketing Lessons from Facebook

Some interesting facts about the darling of the social network space makes it all that much more important that affiliate marketers start considering how to affiliate market on Facebook. Specifically, the VP of Media Sales for Facebook recently disclosed the...

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October 27, 2007

Affiliate Traffic: Quality Over Quality

A new, free SEO tool is underscoring how the worlds of affiliate marketing and conventional retail respectively hinge upon diametrically opposed principles. A company called Kwintessential has launched a keyword translation tool. While this tool can greatly increase revenues and traffic for conventional corporate sites, affiliate marketers might want to avoid it. In a word, the multi-lingual traffic that's good for an international brand name will only dilute affiliate webmaster traffic, and possibly compromise their reputation for having targeted traffic.

Continue reading "Affiliate Traffic: Quality Over Quality" »

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October 22, 2007

7 Ways to Cheat an Affiliate Marketing Program

When it comes to cheating in the world of PPC, the most readily available example that comes to mind is click fraud. While some advertisers are click frauded by competitors trying to exhaust their advertising budget, others are cheated out of clicks by dishonest affiliates that are trying to inflate their own revenues. In this way, the interests of the advertisers and affiliates are both in sync and at odds with each other: while they're both trying to turn users into traffic for the advertiser, what counts as a conversion for the respective parties isn't always compatible.

Continue reading "7 Ways to Cheat an Affiliate Marketing Program" »

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October 19, 2007

Auto Search Engine Template -- Free Download

The fifth free search engine template that we're offering for download is here. It's an automotive theme for all you fast living affiliates. Vrooom, vrooom, vrooom... You can either download Cars 01 search engine template here, or click on the thumbnail below to get a preview of what it looks like.

cars_1_sm.jpg

View image

Continue reading "Auto Search Engine Template -- Free Download" »

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WidgetBucks: Server Issues and Banner Blindness

Very recently, a new affiliate program called WIdgetBucks launched, offering contextual PPC ads for consumer products. Many affiliates were hoping that it would be a replacement for AuctionAds, but the widget seems to be slowing down page load times, and conversion rate metrics have turned out to be less than stellar.

Continue reading "WidgetBucks: Server Issues and Banner Blindness" »

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October 18, 2007

Gambling Search Engine Template: Free for Download

Our fourth search template for download is now available. For all you sharks, out there, we're offering up a gambling theme template. So ante up and download Gambling 01 search template, or click on the thumbnail below for a full screen shot:

gambling_1_sm.jpg

View image

download.jpg

Continue reading "Gambling Search Engine Template: Free for Download" »

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October 17, 2007

Finance Search Engine Template: Free for Download

This is our thirdfree search template for download. It's intended for all of you who are obsessed with the color of money, and falls into the finance vertical. Cha Ching... You can download Finance Template 01 here, or click on the thumbnail below for a full screen shot:

finance_1_sm.JPG
View image

download.jpg

Continue reading "Finance Search Engine Template: Free for Download" »

Posted by Chris at 3:52 PM | | Comments (0) | TrackBacks (0)

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October 16, 2007

Free Vertical Search Engine Template: Adult 01

Here's our second free search template for download. This one falls into the adult vertical. Ooh la la... You can download Adult Template 01 here, or click on the thumbnail below for a full screen shot:

adult_1_sm.jpg
Preview Template

download.jpg

Continue reading "Free Vertical Search Engine Template: Adult 01" »

Posted by Chris at 11:34 AM | | Comments (0) | TrackBacks (0)

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October 15, 2007

Free Vertical Search Engine Template: Pharmacy 01

The first template falls into the pharmacy vertical. You can download Pharmacy Template 01 here, or click on the thumbnail below for a full screen shot:

pharma_1_sm.jpg
Preview Template

Continue reading "Free Vertical Search Engine Template: Pharmacy 01" »

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October 11, 2007

Blogging Basic for Affiliate Marketers

Here on the SearchAnyway blog, lately, we've been talking a lot about using blogs for affiliate marketing purposes. After all, blogs are great for building contextual traffic. So even if you don't want to build and affiliate marketing blog, you can always install one somewhere on one of your other affiliate marketing portals, and use it to publish content that pertains to whatever affiliate marketing niche it is that you specialize in.

Continue reading "Blogging Basic for Affiliate Marketers" »

Posted by Chris at 11:46 PM | | Comments (0) | TrackBacks (0)

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October 8, 2007

Visitor Boost: Turning Traffic into Snake Oil?

Affiliate marketers that who buy traffic are better off following the time-tested and true practice of Buy Low, Sell High.

If you're an affiliate marketer, whether you use CPC, CPA, CPM, or CPT advertising to monetize your traffic, you nonetheless face the same challenge: without traffic, there's nothing to monetize. Well, a service called VIsitor Boost offers to send you not only targeted traffic, but geo-targeted traffic. As far as conversions go, however, the model through which Visitor Boost sends affiliate marketers traffic turns that traffic to garbage. While the traffic will unlikely convert for affiliates who feature CPC or CPA advertising, the conversions that CPM or CPT affiliate marketers will see will be both short-term and likely to compromise their reputation with their advertisers.

Continue reading "Visitor Boost: Turning Traffic into Snake Oil?" »

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October 1, 2007

Linkup 2001/01/10 -- eBay, Referrals, PR, and PPC Classroom

I've been a bit under the weather today, folks, so I haven't been too much into the blogging. I have an idea for a near revolutionary blog post, but you're just going to have to wait a day or two for it. In the meantime, here's a couple posts of interests from around the web. I've been straying off the beaten path and clicking on the links in Blogrush widgets to find things I might not otherwise find. I guess that this widget-based service is a win-win for both the user and the blogger after all. In any case, this is what I've turned up so far.

Continue reading "Linkup 2001/01/10 -- eBay, Referrals, PR, and PPC Classroom" »

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September 27, 2007

PPA - Advertisers Are the New Clickfrauders

Here’s the big problem with CPA – it ignores branding. Most ads have a cumulative effect. You see the various Pepsi commercials, their billboards, their sponsored events and eventually an associated image is created in your mind. Publishers appreciate this...

Continue reading "PPA - Advertisers Are the New Clickfrauders" »

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How to Build and Affiliate Marketing Blog

Well, in that vein, here's a clip on how to set up a blog for affiliate marketing. The producer, here, is suggesting you use Blogger. However, I'd recommend Wordpress. In any case, the clip is still an interesting and insightful watch. Enjoy...

Continue reading "How to Build and Affiliate Marketing Blog" »

Posted by Chris at 11:02 AM | | Comments (0) | TrackBacks (0)

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September 26, 2007

Google’s CPA Bidding System and Affiliate Marketing

I read today that Conversion Optimizer, Google’s new CPA bidding system, is ready for advertisers. Maybe it’s just me, but I think the next few months are going to be very exciting. There is a definite lack of real data...

Continue reading "Google’s CPA Bidding System and Affiliate Marketing" »

Posted by Sanjay at 2:38 PM | | Comments (0) | TrackBacks (0)

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September 21, 2007

Blogrush Tackles Click Fraud

Even though Blogrush is a lot like an affiliate program with no pay out, it's already having to deal with some of the same clickfraud issues that the PPC industry is face with. As an email I received from the service explains:

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September 20, 2007

An Affiliate Program that Doesn't Pay Out

There's a new widget being offered by a company called Blogrush that is supposed to help bloggers attract targeted traffice to their site. However, it's looking a lot like an affiliate program that never pay out. In fact, it might not be much more than the MyBlogLog and BlogCatalog widgets that bloggers have been using for some time. I didn't want to be talking out my butt when I started writing abotu Blogrush, so I actually installed the widget on my personal blog yesterday. So far, all it's done for me is slow down my page loading time.

Continue reading "An Affiliate Program that Doesn't Pay Out" »

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September 19, 2007

How to Monetize Low Traffic Blogs

So, affiliate blogging has been on the rise as of late because, well, blogs are great for SEO and currently a la mode. However, there are also 77 million of them out there, which means that attracting an audience can often be a challenge.

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September 13, 2007

PPC Meets PPA

Our Marketing Director, Sanjay Mayar, may have just found a way to bring together two different advertising worlds.
Video thumbnail. Click to play
Click To Play
download MP4

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September 12, 2007

Blog Review: John Chow Dot Com

Disclosure: This is not one of my usual blog reviews. This review is simply to get solicit a back link from John Chow Dot Com by reviewing his blog.

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September 10, 2007

Affiliate Relations

I came across a video about the Best Buy affiliate program by Jim Kukral over on My Affiliate Journey, and it got me thinking...

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September 4, 2007

How AdSense for Search Screws You

If you've been monetizing your traffic with Google AdSense for search, then you've been getting middle-manned on your own product. Think about it: you're providing the search data, but Google is getting rich off of it and only giving you some chump change. Now granted, for many webmasters, Google Adsense is their bread and butter. It's brand-name advertising that (1) gets their site indexed often, and (2) their users perceive as more credible. For others, however, AdSense is the bane of their existence. Since payments are only issued quarterly, AdSense is an unreliable source of income because webmasters can be banned or refused payment without any warning or appeal process.

Continue reading "How AdSense for Search Screws You" »

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August 31, 2007

You're A Facebook Sell-Out

Chris wrote a good post about marketing on Facebook and, as an FB groupie, I couldn't resist adding my 2 cents. Everything was great except for that bloody PS. I can see the spammers salivating at the mouth in...

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How to Affiliate Market on Facebook

So where Facebook actually falls short of marketing potential is in CPC and CPA advertising. Although these advertising media are only two parts of the very eclectic world of online marketing, they are (arguably) the cornerstones of online affiliate marketing. Well, it looks like Facebook is ready to accommodate them, after all.

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August 27, 2007

How to Track Keywords Conversions

So how do you figure out which keywords offer the best conversion rates? Well, there's a little bit of trial an error involved, but it's not all that much considering what the return is on such an effort. As the video below outlines, it's all about have several sub-affiliate accounts. Basically, if you set up your account so that your different sites are under different sub-affiliate accounts, you'll be able to determine precisely what kinds of traffic are converting best for you.

Continue reading "How to Track Keywords Conversions" »

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August 24, 2007

Search Arbitrage 401 - Seminar Course

I love Search Arbitrage, particularly when examining its lucrativeness juxtaposed with the outcry against it. It's not as insidious as farmers hoarding up corn to drive up prices, so I don't feel guilty in lauding its success. Nonetheless, I won't...

Continue reading "Search Arbitrage 401 - Seminar Course" »

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August 9, 2007

PPC Affiliate Classifieds Going Video

It seems that online video is finding more an more business applications. First, video job ads caught on. Now, the PPC affiliate classifieds people, Listasaurus.com have now brought video into the mix. More to the point, however, the integration of video ads promises to enhance the appeal of the Listasauraus affiliate program. Video ads will not just make the portal stand out in an already saturated marketplace, but will likely increase conversion rates of ads themselves.

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Posted by Chris at 9:48 AM | | Comments (0) | TrackBacks (0)

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July 19, 2007

Affiliate blogging

So blogging is huge right now and you're thinking of ways it can make you money. After all, aside form being popular with users, there SEO benefits to blogging. Now the question is, what kind of blog can you make money with?

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June 21, 2007

B2B Vertical Search: SupplyFrame.com

As different as every vertical and social search engine is from one another, they all tend to share one critical element: they are targetted at the user. The B2B market in every other industry, however, tends to represent a massive amount of opportunity simply because it represents a niche. Well, vertical search is all about niche, so it's little surprise that a kind of B2B vertical search engine, SupplyFram.com, is announcing the successful outcome of its latest series of funding.

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Posted by Chris at 12:41 PM | | Comments (0) | TrackBacks (0)

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June 13, 2007

Lousy Affiliate Program: The News Room

The other day, My Affiliate Journey reviewed The News Room, a new affiliate program that employes news video and a CPM model so that webmasters can monetize their traffic. Well, after reading this, I tried it out on my personal blog. Well, here's my review of the product.

Continue reading "Lousy Affiliate Program: The News Room" »

Posted by Chris at 2:30 PM | | Comments (0) | TrackBacks (0)

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June 11, 2007

Blog Review: Gather Success

Disclosure:This is not one of my usual blog reviews. I am writing this review in exchange for being review myself. We arranged this exchange through a service called ReviewBack.com. The conditions on which the exchange is being made are outlined here.

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May 22, 2007

Is Google More Forgiving Than They Let On?

You always hear about how easy it is to get banned by Google, and how hard it is to get unbanned. Sites get thrown into the sandbox, and users get banned from AdSense along with everyone of their properties. Well it looks like Google isn't as unilaterally draconian as everyone accuses them of being -- at least as not as AdSense is concerned.

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May 8, 2007

Q&A with SearchAnyway – Does AdSense play well with others?

Wendy Wasping from Wichita writes: Dear Sanjay, I’m a long-time reader, first-time writer. Can I display other ads with Google AdSense in single page of my site? Hi Wendy, thanks for writing. To answer your question, I’m almost certain you...

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May 2, 2007

PPC Affiliate Classifieds?

Well, it looks like Listasaurus.com is upping the ante on the likes of Craigslist and Kijiji by not just offering free classified ad postings, but actually paying the advertisers for their ad.

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April 26, 2007

Social Bookmarking and PPC Affiliate Marketing

I was reading over the clutter in my inbox today, trying to decide what to read, what to skim over and what to delete when a headline from a Clickz article caught my eye: Social Bookmarks: Not for Bloggers Only....

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April 13, 2007

Google PPA - Bad news for publishers

So maybe it’s not the most recent news development, but I've heard some recent buzz on Google's beta Pay Per Action program from some of the testers. They like it. I don’t like it. Here’s why: The conversions on PPA...

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April 7, 2007

Q&A with SearchAnyway - AdSense Account Terminated

We’ve got our Forum up and running and have been receiving good feedback from it. One of the reasons we have the forum in the first place was so that we could exchange information on search marketing with others in...

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March 1, 2007

ToonBreak's Rev Share Program

Earlier today, I posted on the official launch of ToonBreak, a site dedicated to user generated animation. Although users cannot freely register and upload their content, ToonBreak offers a rev share program for what they called Featured Creators. At the time I posted, however, I was unable to find any details on the exact details of the rev share program. Fortunately, the site's founder, Shawn McInnerey, took the time comment on my post, and cleared up the ambiguity around the rev share program.

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February 26, 2007

Search Marketing 2.0

Just because being an Affiliate Marketer allows you to earn an income while working from home, that doesn't mean that other people aren't still a huge part of the equation. As with anything else, It's not what you know, it's who you know. Today, Rhea Drysdale is sharing her wisom on this point over at Search Engine Journal. She offers 11 different tips that a search marketer can use to move towards success. Summarized, they are as follows:

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February 24, 2007

Online Marketing Tips from an Expert

Wandering into the foray of online marketing can be overwhelming. You have to learn about SEO, affiliate marketing, social media, and the list goes on. Indeed, to successfully tackle the online marketing world, you have to be willing to constantly be learning, and that makes it all the more daunting when you're starting out: there's just so much to catch up on.

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February 23, 2007

Are Affiliate Marketers Big Kids?

Because affiliate marketers don't just blog and social bookmark, but stay connected though communities such as MyBlogLog, BumpZee, and SEOYak, staying connected becomes absolutely integral to ramaining competitive. So when they're denied access to one of many social networks, they may very well feel that their right to earn a living has been infringed upon.

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February 21, 2007

Better to Have Multiple Sites

For those who are interested in earning an income primarily (or exclusively) from advertising on their web properties, there is a critical question they must ask themselves: Do I develop one site and focus on aggregating plenty of traffic there, or do I develop many sites and try to garner a little bit of different kinds of traffic? Basically, what it is the optimal number of sites for generating revenue off of Affiliate Marketing programs? Well, the answer is that it depends, but you'll definitely need more than one.

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Yahoo! Glithc Costs Advertiser $42,000

A thread at Webmaster's World claims that a glitch on Yahoo!'s end has cost one advertiser $41,000 more than they were supposed to pay. As the thread says: My client spends over $30,000 per year with yahoo with great results...

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February 20, 2007

Affording PPC Advertising

PPC advertising can be a great way to drive traffic to your website. However, many webmasters will often find themselves wondering whether or not they can actually afford a PPC ad campaign. IF you find yourself in such a position, then Vlad over at My Affiliate Journey has some solid advice. In a recent post, he writes:

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