SearchAnyway PPC - Online Search Marketing Guide for Webmasters: Blogging Archives

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The Trap of Blogging

The community of web entrepreneurs keeps growing. Beginners actively test different ways of making online money easily, but sooner or later most of them decide to build their own content-oriented resources.
Due to Google's search algorithm providing priority to original content and because of the severe online competition in every thematic niche imaginable, content-oriented sites have became one of the most trusted ways of establishing an online presence with long-term monetizing potential.

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Posted by Vitold at 6:05 PM | Permalink | Comments (16) | TrackBacks (1)

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Defensio - NewSpam Killer Goes Public

If you're an affiliate marketer, a blog can be a powerful tool. On the one hand, you can use a blog as your primary affiliate portal. On the other hand, you can install a blog on a sub-page of your already existing affiliate marketing portal and use it to generate contextual traffic. Furthermore, the blogging basics for affiliate marketers are not exactly rocket science.

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Posted by Chris at 3:57 PM | Permalink | Comments (0) | TrackBacks (0)

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SEO Incentive of Video Blogging

For about the last two months, I've been writing a video blogging columns for the popular blogging zine BloggingTips.com. Well here's a clips from one of my fellow columnists, Michael Martine.

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Posted by Chris at 11:41 AM | Permalink | Comments (2) | TrackBacks (0)

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Blogging Basic for Affiliate Marketers

Here on the SearchAnyway blog, lately, we've been talking a lot about using blogs for affiliate marketing purposes. After all, blogs are great for building contextual traffic. So even if you don't want to build and affiliate marketing blog, you can always install one somewhere on one of your other affiliate marketing portals, and use it to publish content that pertains to whatever affiliate marketing niche it is that you specialize in.

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Posted by Chris at 11:46 PM | Permalink | Comments (0) | TrackBacks (0)

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The Two Sides of Blogging Advice

So if you want to use a blog as an affiliate marketing tool, once you actually build an affiliate marketing blog, you have to worry about building blog traffic. Now, there's a lot of blogging advice out ther (such as on BloggingTips.com), but a lot of it only tells you half the story. Advice pieces either tell you what to do (as with my own 6 steps to blogging), or not to do (like these 15 blogging mistakes). But there are two sides to every story. That is, there's always an inverse to what you should or shouldn't do, and it is often helpful if both sides of the story are laid out for you. Well, this post on the Dos and Don'ts of Blogging does just that. Here is the gist of the 5 two-sided coins:

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Posted by Chris at 12:14 PM | Permalink | Comments (0) | TrackBacks (0)

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Blogrush Revisited

In the past, I've been hard on Blogrush. I've both accused them of being an affiliate program that doens't pay out and mocked their clickfraud woes. Well, I've had a changed of heart...

Click To Play

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Posted by Chris at 1:10 PM | Permalink | Comments (0) | TrackBacks (0)

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What I Would Change on This Blog

So Vlad over at My Affiliate Journey recently tagged me on a meme about improving this blog and my blogging habits. He hinted that I should video blog my response, so I've met him half way. Here's the clip, but I'm not passing the meme on to anyone else. Enjoy...

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Posted by Chris at 5:34 PM | Permalink | Comments (3) | TrackBacks (0)

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How to Build and Affiliate Marketing Blog

Well, in that vein, here's a clip on how to set up a blog for affiliate marketing. The producer, here, is suggesting you use Blogger. However, I'd recommend Wordpress. In any case, the clip is still an interesting and insightful watch. Enjoy...

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Posted by Chris at 11:02 AM | Permalink | Comments (0) | TrackBacks (0)

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Video Blogging Advice Abounds

Here's a clip on why early vlogging adapters will get the worm that was produced by Social Media Systems. We actually reviewed their blog a little while back when they gave us some kudos. I counted about 8 reasons why Solomon suggests that webmasters and bloggers adapt video as soon as possible. Summarized, they are as follows:

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Posted by Chris at 11:28 PM | Permalink | Comments (0) | TrackBacks (0)

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Blogrush Tackles Click Fraud

Even though Blogrush is a lot like an affiliate program with no pay out, it's already having to deal with some of the same clickfraud issues that the PPC industry is face with. As an email I received from the service explains:

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Posted by Chris at 11:21 AM | Permalink | Comments (0) | TrackBacks (0)

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An Affiliate Program that Doesn't Pay Out

There's a new widget being offered by a company called Blogrush that is supposed to help bloggers attract targeted traffice to their site. However, it's looking a lot like an affiliate program that never pay out. In fact, it might not be much more than the MyBlogLog and BlogCatalog widgets that bloggers have been using for some time. I didn't want to be talking out my butt when I started writing abotu Blogrush, so I actually installed the widget on my personal blog yesterday. So far, all it's done for me is slow down my page loading time.

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Posted by Chris at 4:04 PM | Permalink | Comments (0) | TrackBacks (0)

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How to Build Blog Traffic

It's becoming more and more common for affiliate marketers to use blogs for attracting traffic. After all, blogs are trendy, great for SEO, and there all already ample examples of highly successful affiliate bloggers. Well, here's a video interview with Cory Doctorow from BoingBoing.net that I came across on an affiliate marketing blog of all places. Cory offers advice on how to build and manage a blog that's not just successful, but sustainable. Three principles that Cory covers are:

When you see the headline, you should know what the blog post is about.
The first sentence should tell you everything you need to know to decide whether you want to skip the article.
Don't tell people that their preferred way fo reading is your preferred way of earnign money so they should stop.

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Posted by Chris at 5:06 PM | Permalink | Comments (1) | TrackBacks (0)

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Blogging as a Human Resource

As blogging becomes more and more of a marketing and public relations tool, it might be something that you want to incorporate into your human resources strategy. Specifically, you might want to both train current employees in how to blog and seek candidates that understand blogging when you're hiring. By having several staff members contributing to the company blog on a regular basis, your organic search engine ranking can be boosted considerably because multiple contributors:

makes it more likely that your content will show not just in Google, but in Google News.
means that updating that blog frequently becomes easier, and search engine love frequently updated content.

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Posted by Chris at 2:29 PM | Permalink | Comments (0) | TrackBacks (0)

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SEO with Wordpress

Anyways, if you've been thinking about using Wordpress or already are, then this video cip is for you. It's extremely long, but what it lacks in brevity, it makes up for in authority, and as Vlad notes, it's well worth watching,even if you do not use WordPress.. In a word, it's Google's anti-spam boy, Matt Cutts talking about how to use Wordpress from an SEO point of view.

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Posted by Chris at 11:57 AM | Permalink | Comments (1) | TrackBacks (0)

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Affiliate blogging

So blogging is huge right now and you're thinking of ways it can make you money. After all, aside form being popular with users, there SEO benefits to blogging. Now the question is, what kind of blog can you make money with?

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Posted by Chris at 2:35 PM | Permalink | Comments (0) | TrackBacks (0)

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Wordpress Talks, Money Walks

So there's this movement within the Wordpress community to get rid of sponsored links/themes. It's being spearheaded by the likes of Matt Mullenweg (founding developer of Wordpress) and Mark Ghosh. Some affiliate marketers, however, think that they're just sucking up to Google. As plausible and credible as the skeptics may be, I still agree with Lorelle's stance (abridged @ Marketing Pilgrim). Allow me to explain...

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Posted by Chris at 5:05 PM | Permalink | Comments (0) | TrackBacks (0)

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Why Ghost Blogging is Unethical

The other day, Mitch Joel brought up ghost blogging. He later clarified that he does not endorse the practice, but perceives a double standard at work when it comes to judging it so negatively. Well let me try to clear up that double standard for you Mitch...

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Posted by Chris at 3:01 PM | Permalink | Comments (2) | TrackBacks (0)

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The Blogsphere is Not Falling

So last week, there was some hype about the growth of the blogsphere. What did you expect? For there to be more blogs than internet users eventually? Anyway, this means two things....

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Posted by Chris at 12:00 PM | Permalink | Comments (0) | TrackBacks (0)

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5 Reasons We Blog

We've been tagged by the PPC Blogger, so we have to come up with 5 reasons why we blog PPC.

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Posted by Chris at 5:01 PM | Permalink | Comments (0) | TrackBacks (0)

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Post Scripts: Blogger Code of Conduct

Since no one watched my video on this subject, I thought I'd treat you all to the opinion of someone with a bit more juice than me...

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Posted by Chris at 12:23 PM | Permalink | Comments (0) | TrackBacks (0)

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Bloggers Code of Bite Me

First this guy Tim O'Reilly called for a bloggers' code of conduct. Then he started talking about needing a badge like it was some kind of seal of approval. And now he just won't let it die. Well here's what I think:

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Posted by Chris at 5:44 PM | Permalink | Comments (0) | TrackBacks (0)

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Embedding Video in WordPress Without a Plugin

If you're using Wordpress to blog, you might have wanted to embed videos in your posts, but have found that you'll have to first download and install a plugin to do so. Now this causes a number of problems. First, it's a pain in the but. Second, you have find a plugin that's reliable and trustworty. Finally, the next time you update Wordpress, you might have to update the plugin as well, and there's guarantee that an update for the video plugin that you chose will be available in a timely manner.

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Posted by Chris at 3:41 PM | Permalink | Comments (2) | TrackBacks (0)

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Blogging: 'Cause Everybody is Doing It

In yesterday's video cast, I said that the blog bubble is about to burst. Well, some of the comments people left clued me into that I have clarify what I was saying. Basically, just because I disagree with Michael Gray's prescription, that doesn't mean that I disagree with his sentiment. But you can watch the video for yourself.

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Posted by Chris at 9:44 AM | Permalink | Comments (0) | TrackBacks (0)

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Blog or Die

So I came across a 1938 Media video in a post on Grey Wolf's blog and it got me thinking about the whole blog bubble. Anyways, this is what I came up with...

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Posted by Chris at 3:35 PM | Permalink | Comments (3) | TrackBacks (0)

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4 Essential Blogging Guidelines

Have you ever wondered just how to sum up just what blogging is all about? Well, David Armano over at Logic + Emotion has pretty much done that in a post called The Four C's of Blogging. Granted, the post isn't anything new, but Dawud over at Healthy Web Design dug it up for us. In any case, the 4 Cs are as follows:

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Posted by Chris at 10:38 AM | Permalink | Comments (2) | TrackBacks (1)

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15 Blogging Mistake

If your business is not blogging, you should probably read about the SEO Benefits of Blogging as well as how it can become one of your most most effective marketing initiative. Once you decide to pursue blogging as a marketing tactic, here at SearchAnyway, we offer 6 Simple Steps to Blogging that can help get you started. Of course, once you get rolling, you might also want to avoid some common mistakes.

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Posted by Chris at 10:12 AM | Permalink | Comments (1) | TrackBacks (1)

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6 Simple Steps to Blogging

If having Time Magazine naming You as their Person of the Year in 2006 hasn't convinced your company to start blogging, the perhaps you should let Lee Odden tell you about the SEO benefits of blogging and how his blog has been the most effective marketing initiative his company has pursued. In a word, bloggin is a great way to brand your company and build a reputation and presence for yourself in your industry and online.

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Posted by Chris at 4:51 PM | Permalink | Comments (0) | TrackBacks (2)

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Blogging Makes You Smarter

Mitch Joel over at Twist Image has this theory about how being online has made us smarter consumers. Well, it looks like Web 2.0 is making us smarter users as well, and Wordpress is doing their part to further that trend. They recently released Ella, Wordpress Version 2.1 which is named for Jazz singer Ella Fitzgerald. The changes, for the most part, were pretty cool, even if they did cause some of us a headache--don't worry Vlad, I felt your pain. What was most interesting, however, is how the back-end user interface is now configured.

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Posted by Chris at 4:57 PM | Permalink | Comments (4) | TrackBacks (1)

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How to Blog Market: The Ping-Release

There is little doubt that a blog can be a great marketing and PR tool. Just like your firm might send out press-releases whenever they have a newsworthy development, they could be using your blog to send out ping-releases. Using a blog for this purpose, however, is a delicate matter. If you don't handle it properly, you can end up harming your reputation and being shunned by others in the industry.

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Posted by Chris at 3:43 PM | Permalink | Comments (0) | TrackBacks (0)

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3 Way to Link to & Benefit from the Competition.

Encouraging bloggers to link to their competition is something that we've doen before. It show that you are in touch with the industry and the discussion, serves as linkbait, and show confidence on your part.

Continue reading "3 Way to Link to & Benefit from the Competition." »

Posted by Chris at 3:06 PM | Permalink | Comments (0) | TrackBacks (0)

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December 2008

Interviews

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Categories

Recent Posts

Popular Tags

July 9, 2008

The Trap of Blogging

November 18, 2007

Defensio - NewSpam Killer Goes Public

October 21, 2007

SEO Incentive of Video Blogging

October 11, 2007

Blogging Basic for Affiliate Marketers

October 10, 2007

The Two Sides of Blogging Advice

October 3, 2007

Blogrush Revisited

September 27, 2007

What I Would Change on This Blog

How to Build and Affiliate Marketing Blog

September 24, 2007

Video Blogging Advice Abounds

September 21, 2007

Blogrush Tackles Click Fraud

September 20, 2007

An Affiliate Program that Doesn't Pay Out

September 19, 2007

How to Build Blog Traffic

September 6, 2007

Blogging as a Human Resource

August 21, 2007

SEO with Wordpress

July 19, 2007

Affiliate blogging

July 11, 2007

Wordpress Talks, Money Walks

May 23, 2007

Why Ghost Blogging is Unethical

April 30, 2007

The Blogsphere is Not Falling

April 26, 2007

5 Reasons We Blog

April 16, 2007

Post Scripts: Blogger Code of Conduct

April 12, 2007

Bloggers Code of Bite Me

March 30, 2007

Embedding Video in WordPress Without a Plugin

March 28, 2007

Blogging: 'Cause Everybody is Doing It

March 27, 2007

Blog or Die

March 21, 2007

4 Essential Blogging Guidelines

February 13, 2007

15 Blogging Mistake

February 7, 2007

6 Simple Steps to Blogging

January 29, 2007

Blogging Makes You Smarter

How to Blog Market: The Ping-Release

January 25, 2007

3 Way to Link to & Benefit from the Competition.

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