After a decade of dealing with online marketing, I keep noticing clear differences between online and offline advertisements. In most cases, offline advertisements feature a variety of creative ideas, subliminal messages and twisted concepts, while online advertisements are generally more aggressive and straightforward.
One of the unfortunate but most common attributes of online marketing is spam. No matter how hard we try to avoid it, we keep getting it. The nature of the Internet allows spam to penetrate virtually anything: e-mail, blogs, forums, guest-books and social networks. Any spam campaign is pretty much an automated process that doesn’t require many resources – this is why it is still so popular. However unless you want to sell porn or promote short-term projects (in which case you wouldn’t care that much about your reputation), spam makes very little sense. The point is, however, it isn’t just spam that lacks marketing efficiency and is a nuisance to the recipient; direct and aggressive advertisements share these traits as well.
Continue reading "Online Advertisement: From Spam to Art" »
I consider myself an experienced web marketing professional and my background ranges from concept development and project management to web production and SEO. The versitile nature of online marketing requires professionals like myself to perform wide variety of tasks and at times it is simply impossible to become an expert in everything. I'll give you an example. Significant part of my daily activities is web design and although I am good at graphic and web design applications, I am not a top expert in coding.
Do you ever think about the actual significance of words and images in online search marketing? It is obvious that the proper use of these key web elements can dramatically improve user experience and therefore increase your profits. It is important to understand when and how words and images should be used, and what common mistakes one should avoid. When it comes to monetizing your web traffic, every single click performed on your web site becomes valuable.
