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February 2008

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January 15, 2008

Search Arbitrage – A Global Overview from an Insider’s Perspective

Search Arbitrage is the type of online marketing activity that seems relatively simple at first – buying and reselling of traffic for profit – however, its successful (that is, profitable) execution is anything but easy. There are many variables involved...

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September 6, 2007

Tracebook: Search Engines and Social Networks Make Strange Bedfellows

Mum warned me there’d be Social Networks like this. Facebook, one of the major loves of my life, has finally got me worried. I’ve long been told I lack a healthy fear of The Man and whilst I do take a measure of pride in that, yesterday’s hot news item has got me feeling more nervy than a white pig in a Spike Lee version of Animal Farm.

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August 28, 2007

Social Media: Relationships That Are Too Long Term

The prospects of a social media marketing campaign are alluring to say the least. Social media is currently very popular, on the rise, and when it comes to marketing, perfect for establishing trust-based relationships with consumers. Like so many of their online marketing counterparts, however, social media marketing campaigns are often treated as disposable, short-term tactics to spike in traffic or conversions. While disposable social marketing campaigns largely neglect the media's potential, precedent and experience tell us that you can't really blame marketers for choosing short-term gains that are tangible over long-terms ones that are rather amorphous.

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August 22, 2007

4 Ways to SEO for Universal Search

The buzz around universal search is growing, and with good cause: it's both simplifying reputation management and changing SEO as we know it. The thing about things that change the status quo is that they tend to represent the future. If universal search is part and parcel of the future of SEO, then, you should probably be thinking about how you're going to prepare for it. Now, the difference between knowing what to do and knowing how to do it is the difference between reporting the news and making the news.Well, universal search has simplified SEO writ large much in the same way that it has reputation management. Here are four steps tolaying the foundation for your universal SEO.

Continue reading "4 Ways to SEO for Universal Search" »

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February 5, 2007

SearchAnyway in the Press

On page 12 of this week's edition of Web Week Magazine, there's a feature article on SearchAnyway and out nifty blog. You can see the page (and our Marketing Director, Sanjay) there to the right, but if you want to be able to actually read it, you'll have to check out the PDF format of the current issue. That link will show you an entirely different issue after Sunday, Feb. 11th, so don't waste any time checking it out.

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January 26, 2007

The Right PPC Affiliate Program For You – Part 5

In this final post on judging a PPC Affiliate Program's RIP - reliability, integrity and performance - I'll be talking a little bit about the major problem of clickfraud and how it's affecting both webmasters and advertisers in a dangerous way. Click fraud.

Continue reading "The Right PPC Affiliate Program For You – Part 5" »

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January 25, 2007

The Right PPC Affiliate Program For You – Part 4

In the last two posts of this series, I talked about the importance of gauging a PPC Affiliate Program's reputation and weigning financial aspects such as rev-share and payment options. Now I'll take a look at bids and demonstrate how they're a strong indicator of a PPC provider's RIP - reliablity, integrity and performance.

Continue reading "The Right PPC Affiliate Program For You – Part 4" »

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January 24, 2007

The Right PPC Affiliate Program For You – Part 3

In my previous post on Reputation, I looked at how researching a PPC provider's background can provide a potential affiliate with valuable information on that provider's RIP - reliablity, integrity and performance. This post will examine the financial aspects, focusing on rev-share and payment variables.

Continue reading "The Right PPC Affiliate Program For You – Part 3" »

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January 23, 2007

The Right PPC Affiliate Program For You – Part 2

In my previous post, I said I would provide readers with the tools necessary to diagnose a PPC Affiliate Program’s RIP – their reliability, integrity and performance. Evaluating these three criteria can help you make an informed decision in regards to partnering with a PPC Provider. Here, I will examine a PPC Affiliate Program’s reputation and show you how to weigh that factor as a consideration for a profitable relationship.

Continue reading "The Right PPC Affiliate Program For You – Part 2" »

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January 22, 2007

The Right PPC Affiliate Program For You – Part 1

Finding a solid PPC Affiliate Program amongst all the contenders is like trying to pick out a single flavor from Baskin Robbins’ 32. The trick here, as in ice cream, is never to settle for just one. A smart, successful PPC Affiliate grabs a spoon and digs right in.

Continue reading "The Right PPC Affiliate Program For You – Part 1" »

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