SearchAnyway PPC - Online Search Marketing Guide for Webmasters: How-To Archives

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Words and Images in Online Search Marketing

Do you ever think about the actual significance of words and images in online search marketing? It is obvious that the proper use of these key web elements can dramatically improve user experience and therefore increase your profits. It is important to understand when and how words and images should be used, and what common mistakes one should avoid. When it comes to monetizing your web traffic, every single click performed on your web site becomes valuable.

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Q&A with Sanjay: Episode 4

Episode 4 of Q&A with Sanjay reveals to Affiliates, online marketers and webmasters what the best source of search arbitrage traffic is. You can calculate everything from conversion rates to keyword price differences, but if Affiliates and publishers can't find...

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Q&A with Sanjay: Episode 3

Episode 3 of Q&A with Sanjay provides a brief explanation of the difference between CTR (click-through rate) and conversion rates, and what it means to web publishers and online advertisers. If you can learn to optimize and read these two...

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How to Catch a Developer

Here's a clip called How to Trap a Developer. We came across it on the StanduutJobs blog. And don't forget to check out SearchAnyway's own ads on StandoutJobs.com. They include: Senior ProgrammerOnline Marketing Specialistand a Russian Marketing Specialist...

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Search Arbitrage – A Global Overview from an Insider’s Perspective

Search Arbitrage is the type of online marketing activity that seems relatively simple at first – buying and reselling of traffic for profit – however, its successful (that is, profitable) execution is anything but easy. There are many variables involved...

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5 SEO Non-Worries

Everyone likes to throw around SEO advice because, well, it entices reader to (1) come back and (2) link back to your site. To borrow from Mark Twain, however: the difference between an SEO advice and SEO expertise is the difference between the lightning-bug and the lightning. Well, in this week's Small is Beautiful column over at Search Engine Land, columnist Stoney deGeyter takes a look at the first 5 of 10 common SEO concerns that really aren't worth the stress of of fretting over. In the first installment of his two-part series 10 Useless SEO Worries, Stoney explains:

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Meta Tags 101

This is a clip from a YouTube user named websiteguru. It's all about meta-tags, what they are, and how and why you should use them. In other words, it's all about one of the most basic (re important) aspects...

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Using Gmail for Lead Generation

There is a variety of opinions about Gmail's ad model. While some think that it is the perfect pretense to infringe on your privacy, others have found instances of these ads being grossly untargeted. But have you ever considered leveraging these allegedly targeted ads for their business development purposes?

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10 PPC Tips Dissected

These tips range from basic to advance and are, therefore, worth checking out whether you're a beginner or experienced PPC ad campaign manager. I've listed each one of Logic361's tips in bold below, and then added my own two cents, sprinkled with links to other PPC resources. I agree with some, partially disagree with others, and expand on almost nearly of them. So without further ado:

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How to Build and Affiliate Marketing Blog

Well, in that vein, here's a clip on how to set up a blog for affiliate marketing. The producer, here, is suggesting you use Blogger. However, I'd recommend Wordpress. In any case, the clip is still an interesting and insightful watch. Enjoy...

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Video Blogging Advice Abounds

Here's a clip on why early vlogging adapters will get the worm that was produced by Social Media Systems. We actually reviewed their blog a little while back when they gave us some kudos. I counted about 8 reasons why Solomon suggests that webmasters and bloggers adapt video as soon as possible. Summarized, they are as follows:

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How to Monetize Low Traffic Blogs

So, affiliate blogging has been on the rise as of late because, well, blogs are great for SEO and currently a la mode. However, there are also 77 million of them out there, which means that attracting an audience can often be a challenge.

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Bad Link Building Practices

So Sage, the video blogger, from over at Web Marketing Watch is running a series this week called Just Stop It Week. Basically, he's reviewing some common (and ubiquitous) tactics that online marketers use but maybe shouldn't be. This is his clip on link building and why link building for SEO only needs to stop. I'll give you a hint: it has to do with Content is King. Enjoy...

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How to Build Blog Traffic

It's becoming more and more common for affiliate marketers to use blogs for attracting traffic. After all, blogs are trendy, great for SEO, and there all already ample examples of highly successful affiliate bloggers. Well, here's a video interview with Cory Doctorow from BoingBoing.net that I came across on an affiliate marketing blog of all places. Cory offers advice on how to build and manage a blog that's not just successful, but sustainable. Three principles that Cory covers are:

When you see the headline, you should know what the blog post is about.
The first sentence should tell you everything you need to know to decide whether you want to skip the article.
Don't tell people that their preferred way fo reading is your preferred way of earnign money so they should stop.

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Blogging as a Human Resource

As blogging becomes more and more of a marketing and public relations tool, it might be something that you want to incorporate into your human resources strategy. Specifically, you might want to both train current employees in how to blog and seek candidates that understand blogging when you're hiring. By having several staff members contributing to the company blog on a regular basis, your organic search engine ranking can be boosted considerably because multiple contributors:

makes it more likely that your content will show not just in Google, but in Google News.
means that updating that blog frequently becomes easier, and search engine love frequently updated content.

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Future of Search Video

It's Sunday morning and I can't sleep, so I thought I would blog. However, I'm too tired to actually write, so I found you this short clip of a Google UK rep offering his perspective on the future of search. Enjoy...

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4 Ways to SEO for Universal Search

The buzz around universal search is growing, and with good cause: it's both simplifying reputation management and changing SEO as we know it. The thing about things that change the status quo is that they tend to represent the future. If universal search is part and parcel of the future of SEO, then, you should probably be thinking about how you're going to prepare for it. Now, the difference between knowing what to do and knowing how to do it is the difference between reporting the news and making the news.Well, universal search has simplified SEO writ large much in the same way that it has reputation management. Here are four steps tolaying the foundation for your universal SEO.

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5 Ways to Pitch Social Media

Anyone who has ever had to sell a client or boss on the adopting social media in one form or another is likely well aware of the kind of skepticism that they can encounter. Regardless of your sales tools (visual aids, statistic, etc...), the largest obstacle any social media advocate will face is misunderstand or a complete lack thereof. Of course, the moment you contradict someone's initial impressions , you make your pitch twice as difficult. They'll get stubborn and dig in their heel. You can't, however, take this personally: that is human nature, and you've probably been guilty of just such reflexive stubbornness on countless occasions.

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Universal Search Revealed: How SEO is Changing

Something that's definitely part and parcel of the future of search technology is universal search. Indeed, even though it's only in its incipiency, its presence is already being felt. It now seems even more likely that universal search will simplify reputation management and that even Google opening up their Google Maps API will factor in largely in future SERPs.

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SEO with Wordpress

Anyways, if you've been thinking about using Wordpress or already are, then this video cip is for you. It's extremely long, but what it lacks in brevity, it makes up for in authority, and as Vlad notes, it's well worth watching,even if you do not use WordPress.. In a word, it's Google's anti-spam boy, Matt Cutts talking about how to use Wordpress from an SEO point of view.

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3 SEO Essentials

There are a number of SEO benefits of blogging. They range from structured content to frequently updated content. Part and parcel of blog content, however, is linking, and that means that you are able to generate a slew of internal links with precisely the kind of anchor text you want the corresponding pages to rank for. If you're still doubtful, watch the video below and note how Rand Fishkin of SEOmoz emphasizes the three following SEO points:

Power of Internal Link Juice

Power of Trusted Domains

Power of Internal Anchor Text

Granted, Rand is talkign about wiki-jacking, but first and third point are both available to you through blogging alone. Besides, a few of the SEO benefits of blogging are linkbaiting, link building, and link exchanging. This means that even if you don't manage to become an authority site yourself, the long-tail of blogging makes it all that much more likely that you'll get linked by one sooner or later.

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Google: Don't Buy Links

Here's video proof-positive that you shouldn't purchase links for SEO purposes. I came across this clip on Search Engine Round Table.

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How Google Maps Can Effect SEO, Local Search, and Reputation Management

It looks like Google is going to make using Google Maps as easy embedding a YouTube video. Granted, the API is already open, but now any Joe-blogger and his dog is going to be able to do it. There's a likelihood, moreover, that this is going to somewhat effect the worlds of both SEO and reputation management. On the one hand, webmasters and bloggers that place the maps on their page might gain some SEO out of the deal. On the other hand, especially given the proliferation of local search and the advent of universal search, businesses that share any address that an embedded map is being generated by might be interested in the content on the page on which that map is being featured.

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How to Make Money with Video

There's no question that video is a rapidly growing online medium. Just yesterday, Listasaurus.com announced it was integrating video into its PPC affiliate classified ads. The day before that, an affiliate marketer named Mark wrote a script that can help you create an affiliate marketing mini-site that included video. And then on Tuesday, I forecasted that video would be drive online advertising moreso than VSS predicted. The lesson of all this: New media is multi media. As an affiliate marketer, then, if you're looking for ways to reach out to your visitors, create a dynamic experience, establish a trust economy, or just stand out from the thousands of other affiliate marketing sites out there, you might want to consider how you might be able to use video to do so. To that effect, I offer you the 3 laws of vlogging and some tips on how to vlog properly. If higher production quality video is your fancy, however, there was my viral video case study that took a look at how successful and unsuccessful differed from one another. Just bear in mind, however, that the future of online video is one where the videos themselves contribute to the quality of the user's experience. On a lighter note, however, you can just enjoy this video support group for vloggers from vlogger extraordinaire, Loren Feldman.

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3 Reasons to Choose PPC

There is a reason why there are so many different model of online advertising. For starters, there a wide array of products and services that can be advertised online. Secondly, there is an equally wide array of markets that can be targeted with those advertisements. The way in which you go about selecting an online advertising model will mean all the difference between expenditures and conversions.

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How to Advertise Advertising

So, part and parcel of my position here at SearchAnyway is business development. Consequently, I spend a varying amount of my time trying to track down potential affiliates with high volumes of traffic, as well as different sized search engines that we can exchange XML feeds with. In any case, while combing directories this afternoon, I came across this image on a Zango page that promotes their advertising program.

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Exploiting Adwords for SEO

In any case, the new Adwords features are there, and Helen Overland has 5 tips on how to use them. What's interesting about these features, though, is that by advertising with Google Adwords for a short period of time, you could use these tools learn a thing or two about SEOing your site to rank better organically. Anyways, Helen's tips are summarized below:

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Facebook's Trust Economy

I argued that marketing via Facebook (or any other social network) is a question of branding and/or reputation management -- and has nothing to do with conversions. Basically, it offers companies the opportunity to create communities for themselves. This is what's known as building a trust economy. The idea is that users/consumers tend to have an earnest desire to belong somewhere. Whenever they do belong to a community, they tend to trust other community members more easily than would complete stranger that they have nothing in commmon with. By building communities around their brand names, then, marketers can establish a bond of trust between themselves and the consumer/user. And that converts better than any single click ever will.

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Affiliate blogging

So blogging is huge right now and you're thinking of ways it can make you money. After all, aside form being popular with users, there SEO benefits to blogging. Now the question is, what kind of blog can you make money with?

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Directories, SEOs, and Seven Blunders

One of the things that's all too prevalent with the advent of Web 2.0 is that a lot of webmasters have abandoned a lot of the ol' fashioned online promotions techniques. Case in point: the SEO benefits of blogging have quickly eclipsed submitting directories in the SEO popularity contest. Granted, Web 2.0 is drastically changing the way that information is disseminated on the web, but web pages are still web pages. What this means is that Web 2.0 has created a slew of new opportunities to promote and market your site, but that doesn't mean that the older opportunities have been pushed out.

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How To Market via Social Networks

It's by developing a relationship with other community members that you can truly market your brand. Bit by bit, users begin to associate a certain "personality" with your brand name. As a result, your brand becomes more than the front a faceless corporation. It becomes the umbrella under which real people with real feelings come together, and users have an easier time trusting other unpredictable people than they do trusting pre-programmed big machines. And when you take your brand to the marketplace, trust is something that you just can't put a price-tag on.

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How to Market on Facebook

Well, whether or not the social network is worth its salt, only time will tell. What is both certain and au courant, however, is that when you're a new media darling, you also tend to be a new marketer's dream. Nevertheless, Muhammad over at Pronet Advertising isn't convinced. He lists 5 reasons why Facebook is not a Viable Marketing Platform. He might have been better, however, to title the post along the lines why Facebook is not a viable Advertsing platform. After all, his reasons all focus mostly on advertising considerations, and he misses the branding potential of the social network altogether. Briefly summarized, his reasons for Facebook's marketing shortcomings are:

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Blog Review: Social Media Systems

Profile This blog is part and parcel of a larger organization that preaches and practices leveraging social media to outrank your competitors. They believe that SEO is outdated, so they've turned to using Social Media Marketing as a replacement. Consequently, the blog about social media in its various facets and ranking in the major search engines today.

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Blog Review: Twist Image Blog

Profile The Twist Image Blog is by no means a PPC Affiliate Marketing blog. Rather, it tackles online marketing writ large, and has a lot more to do with emerging trends in social media and branding than it does with how-to do this or that. Mind you, Mitch knows what he's talking about. his career started in online publishing in 1994, evolved into marketing, and his company was included in Seth Godin's directory/e-book identifying the top 500 creative/marketing firms in the world. In a word, Mitch knows what he's talking about.

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Blog Review: Gray Wolf's SEO Blog

Profile One part affiliate marketer, one part consultant, Michael Gray has about a decade of experience in the world of online marketing. Although his main focus is on search engine optimization, his blog covers just about anything that has to do with online marketing and technology.

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Video Search and Reputation Management

Today, David Vogelpohl over at Marketing Pilgrim has the scoop on the new multilingual feature of Fooooo's video search. It looks, however, like Fooooo has a lot of work to do.

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Viral Video Case Study

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Viral Video is all the rage these day, and if you think about it, it's not much of a surprise. You produce dynamic content, and the market takes care of disseminating it to itself... much like a virus. In a word, it's a low cost, high return endeavour, and the only ones that lose out are the distributors. And this is why YouTube got bought our for as much as it did, and why companies like Revver, MetaCafe, and Vimeo are creeping up all over the place. Basically, the internet has finally made the word-of-mouth effect available to video.

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SEM, PPC, and the Cannes Film Festival

Today is day 1 of 10 at the Cannes Films Festival, and since I'm all into video/vlogging, I thought I'd take a look into how I might be able to conduct and case study of the festival's online marketing strategy. Well, I didn't have to go very far beyond a preliminary Google search to notice that the producers and directors of films being showcased at the Cannes have all seemed to have foregone the the opportunity to ride the buzz around the festival to promote their own work on the internet. Basically, instead of getting lost in the Cannes crowd, they could be using some pretty basic search engine marketing to raise the profile of their respective work. By bidding on certain keywords that users will be searching for and bloggers will be publishing, film makers could make sure that their films show up in the sponsored search results and in the PPC ads on Google's publishers network.

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PPC (Electoral) Campaign

So a little while ago, I talked about how the Canadian Liberal Party started using Google AdWords to bid first on the names of their own candidates, and then later on the names of rival candidates. The landing pages for the latter set of PPC ads were, of course, Liberal Party pages. The problem was, however, was that these PPC campaigns seemed to lack direction.

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User Generated Marketing

The reason that a viral marketing 2.0 campaign can be so powerful is because of its democratic character. If the content of the campaign appeals to users, the next thing you know, they are doing much of your marketing for you. In other words, viral marketing 2.0 is about user generated distribution. You provide a solid brand experience, and your target market proliferates it for you.

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Making Money with Video

Long story short, Mark has inaugurated his new (personal) blog with a extremely lengthy (i.e. detailed) post on how to make money with online video. He's broken it down into 8 simple, yet broad steps, and we'd just like to take a minute to summarize these steps, and throw in our own two sense.

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Q&A with SearchAnyway - Page Rank

Question How do I get higher Page Ranking? Answer In truth, Page Rank isn’t as important as people think – the only real use of page rank is to sell back links to the gullible. But if Page Rank is...

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Q&A with SearchAnyway - AdSense Account Terminated

We’ve got our Forum up and running and have been receiving good feedback from it. One of the reasons we have the forum in the first place was so that we could exchange information on search marketing with others in...

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How To Leverage Banner Blindness

A recent study by Marketing Experiments found that ad designs that blended into the site content could improve conversion by 127%. Sometimes, however, the more that advertising stands out, the better.

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3 Laws of Vlogging

I've been watching too many crappy videos, so I've decided to be part of the solution instead of part of the problem.

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8 Basic Rules of PPC

One of my coworkers recently brought to my attention how I've been neglecting both the how-to and PPC sides of this blog. Consequently, I thought that I'd throw a post up on how to PPC advertise properly. So, before I take off for the weekend, here are 8 basic rules of running a PPC campaign. I've also posted some links to some of our How-To PPC archives below.

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Embedding Video in WordPress Without a Plugin

If you're using Wordpress to blog, you might have wanted to embed videos in your posts, but have found that you'll have to first download and install a plugin to do so. Now this causes a number of problems. First, it's a pain in the but. Second, you have find a plugin that's reliable and trustworty. Finally, the next time you update Wordpress, you might have to update the plugin as well, and there's guarantee that an update for the video plugin that you chose will be available in a timely manner.

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The Future of E-Mail Marketing: Grim

Today, Jordan over at Marketing Pilgrim discusses how to get e-mail marketing right. I have a little bit of a different take on it -- on that involves trust economies. You're free to disagree with me, of course.

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4 Essential Blogging Guidelines

Have you ever wondered just how to sum up just what blogging is all about? Well, David Armano over at Logic + Emotion has pretty much done that in a post called The Four C's of Blogging. Granted, the post isn't anything new, but Dawud over at Healthy Web Design dug it up for us. In any case, the 4 Cs are as follows:

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User Generated Spam

Well, it looks like spamming user generated video sites is a sign that online video is here to stay. Even though the main industry players aren't concerned about it, however, their reasons are somewhat flawed. In other words, there are ways to benefit from spamming video sites even though spammers can't make money from users viewing their videos yet.

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What V-Blogging is Good For

So it turns out that Tamar Weinberg didn't like one of my videos. If Tamar's right, the future of YouTube is grim, but it isn't, so I think that Tamar's wrong. So I've made yet another video to address Tamar's concerns. It's a quick not on what video-blogging is good for.

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Use Blogs to Increase Traffic

If you are running a content-based website, adding a blog is an excellent way to build traffic. Of course, to enjoy these blogging benefits, your blog should be updated daily (or at least five days a week), but if you practice and preach that Content is King, then you should have no trouble adding a blog to your daily diet of webmastering. Essentially, a properly run blog has a number of features that can be exploited for the purposes of viral marketing, social networking, and building defensible traffic.

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Domain Marketing

Anyone who has ever gone domain name hunting knows how difficult it can be to get your hands on a domain that describes your service or company. Squatters have been sitting on the best ones for a long time now. However, having a descriptive URL can be a powerful (and sometimes integral) part of your marketing strategy. For example, both YouTube.com and MySpace.com give you a pretty good idea of what to expect from each of the sites.

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Forums vs Blogs

The wonderful thing about blogging is that it enables you to have somewhat of a dialogue with your target market or the marketplace writ large. They are a social kind of media in that respect. A great precursor to them, however, was the forum/message-board. But what exactly, then, is the difference?

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Social Media, Branding, and SERPs

There's no shortage of buzz these days around using social media to manage both your brand name and public image. It appears, however, that social media has a use beyond influencing what it is said about you and how people respond to that discussion. Essentially, third party social media sites can be an invaluable tool in influencing the content of search engine results pages.

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6 Rules of PR 2.0

It seems that publiclky acknowledging your detractors is becoming an increasingly popular trend in online marketing and PR.

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November 2008

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May 30, 2008

Words and Images in Online Search Marketing

May 7, 2008

Q&A with Sanjay: Episode 4

Q&A with Sanjay: Episode 3

January 17, 2008

How to Catch a Developer

January 15, 2008

Search Arbitrage – A Global Overview from an Insider’s Perspective

November 1, 2007

5 SEO Non-Worries

October 27, 2007

Meta Tags 101

October 10, 2007

Using Gmail for Lead Generation

October 2, 2007

10 PPC Tips Dissected

September 27, 2007

How to Build and Affiliate Marketing Blog

September 24, 2007

Video Blogging Advice Abounds

September 19, 2007

How to Monetize Low Traffic Blogs

Bad Link Building Practices

How to Build Blog Traffic

September 6, 2007

Blogging as a Human Resource

September 2, 2007

Future of Search Video

August 22, 2007

4 Ways to SEO for Universal Search

5 Ways to Pitch Social Media

August 21, 2007

Universal Search Revealed: How SEO is Changing

SEO with Wordpress

August 20, 2007

3 SEO Essentials

August 16, 2007

Google: Don't Buy Links

August 15, 2007

How Google Maps Can Effect SEO, Local Search, and Reputation Management

August 10, 2007

How to Make Money with Video

August 7, 2007

3 Reasons to Choose PPC

August 3, 2007

How to Advertise Advertising

July 27, 2007

Exploiting Adwords for SEO

Facebook's Trust Economy

July 19, 2007

Affiliate blogging

July 17, 2007

Directories, SEOs, and Seven Blunders

July 6, 2007

How To Market via Social Networks

July 4, 2007

How to Market on Facebook

May 31, 2007

Blog Review: Social Media Systems

May 29, 2007

Blog Review: Twist Image Blog

May 27, 2007

Blog Review: Gray Wolf's SEO Blog

May 23, 2007

Video Search and Reputation Management

May 17, 2007

Viral Video Case Study

May 16, 2007

SEM, PPC, and the Cannes Film Festival

April 28, 2007

PPC (Electoral) Campaign

April 26, 2007