SearchAnyway PPC - Online Search Marketing Guide for Webmasters: Industry Trends Archives

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What Happened to Web Content?

One of the major aspects of today’s web production is content. Search engines use it as the key indicator determining web sites’ ranking, which makes content a very efficient SEO tool. Search engines like content. Advertisers like content. Surfers like content. Everyone seems to be happy.

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Posted by Vitold at 3:30 PM | Permalink | Comments (6) | TrackBacks (0)

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Q&A with Sanjay: Episode 4

Episode 4 of Q&A with Sanjay reveals to Affiliates, online marketers and webmasters what the best source of search arbitrage traffic is. You can calculate everything from conversion rates to keyword price differences, but if Affiliates and publishers can't find...

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Posted by Sanjay at 10:40 AM | Permalink | Comments (0) | TrackBacks (0)

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Pay-Per-Click Industry: What's Going On?

In the following video I am talking about the situation in the Pay-Per-Click field. What are the problems, solutions and indicators?

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Posted by Vitold at 7:05 PM | Permalink | Comments (3) | TrackBacks (0)

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Search Me Changes the SEO Balance

We are all of us blinded by Google, the set standard for the online search industry. So when new developments occur outside the Google-sphere, my interests start getting piqued. I have recently come across a new search engine called Search Me – an innovative web resource that, while not up and running yet, has unveiled the main principle it will operates on – visual fluidity and relevancy by niche.

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Trial & Earning From a Corporate Insider

SearchAnyway’s graphic designer and marketing coordinator Vitold Polyak gives us his 2.0 cents on the various ways fledgling webmasters and affiliate marketers can earn money online. He examines some of the new trends and provides us the benefit of his...

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Posted by Vitold at 5:29 PM | Permalink | Comments (1) | TrackBacks (3)

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Snake Oil? Tracking Offline Conversions

One thing that many forms of online advertising have over their tertiary counterparts is better metrics. In a word, you can often track the effectiveness of an online ad by (1) its click-through-rate, and (2) whether that click converts. For advertisers that run banner ads for publicity or branding purposes, however, some of these metrics are lost. After all, both the landing page for the ad may not a point of sale, nor may there be a point of sale anywhere on the site of the landing page.

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Posted by Chris at 8:45 PM | Permalink | Comments (0) | TrackBacks (0)

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Android is gPhone

So Google is officially pushing Android, it's open source operating system for mobile phones. The catch is that you must sign an agreement that you will not fork the code -- that is, that you won't modify the code in incompatible ways. Here's Google's own clip on Android. It showcases a a pretty impressive array of functionality. Take note of how they completely dispell any myths about a forthcoming gPhone.

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Posted by Chris at 2:51 PM | Permalink | Comments (0) | TrackBacks (0)

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Silicon.com Names Top 50 Agenda Setters

The UK publication, Silicon.com, has named it Top 50 influencers for 2007, and it looks like Facebook, Apple, and Google made up the top 3. Furthermore, no one from Microsoft made the top 20. The top 10 is as follows:

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BMW + Google = GMW

It looks like Google has done something that's taken mobile search to a more, er, mobile level. It kind of makes sense given on-board GPS systems already built into so many automobiles. Nonetheless, I can't believe that I didn't know...

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Posted by Chris at 11:44 PM | Permalink | Comments (0) | TrackBacks (0)

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HelloMetro Pursues Competive Local Search Model

As high as estimates that local search will grow to $81 billion by 2011 are, recent trends make them seem rather plausible. It is little surprise, then, that HelloMetro has fixed its sights on the North American market and launched 1,400 local engines. Their approach to entering the marketplace, moreover, is not just mindful of current trends in the marketplace, but notably non-antagonistic. Consequently, HelloMetro may very well be poised to establish itself a force in the marketplace for local search.

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Posted by Chris at 11:17 PM | Permalink | Comments (0) | TrackBacks (0)

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Social Search Put in Context

With respected "Diggers" in such an advantageous position to offer viral SEO, the concept of social search is nothing new. Rather, what remains to be seen how it can be harnessed or more efficiently channeled. Plausible paradigms and scenarios range from registered users voting on results, to sharing SERPS, to community powered vertical search engines, to Facebook displacing Google. With so many possible outcomes for social search, search engine marketers are pretty much left to wait and see what happens next before throwing their lot in with some scheme that may (or may not) put them ahead of the curb. Well, fresh on the heels of Yahoo! launching its alleged Google killer, its Vice President of Agency Development, Ron Belanger, discussed social search on Top Rank Blog (emphasis my own):

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Posted by Chris at 11:02 PM | Permalink | Comments (0) | TrackBacks (0)

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The Brains Behind Zillow

This is Lee Odden interviewing Vanessa Fox on her role at Zillow. One point of interest is Zillow's plans for a kind of UGC-based community.

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Posted by Chris at 9:40 PM | Permalink | Comments (0) | TrackBacks (0)

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Network Solutions Goes Local, Helps Competitors

It looks like the Yellow Pages' newest competitor is poised to fuel the web design industry in just about every local niche. In fact, even the internet Yellow Pages may not lose out entirely. It seems that Network Solutions has entered the local search game.

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Posted by Chris at 10:23 PM | Permalink | Comments (0) | TrackBacks (0)

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G-Libs

If the word game Mad Libs was part of your childhood, then you'll surely be able to appreciate Paul R. La Monica's (tech) take on it. While speculating on Google's acquisition behaviour, La Monica suggests that you can generate your own Google take-over rumour with the following formula:

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Posted by Chris at 11:17 PM | Permalink | Comments (0) | TrackBacks (0)

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PPA - Advertisers Are the New Clickfrauders

Here’s the big problem with CPA – it ignores branding. Most ads have a cumulative effect. You see the various Pepsi commercials, their billboards, their sponsored events and eventually an associated image is created in your mind. Publishers appreciate this...

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Posted by Sanjay at 1:00 PM | Permalink | Comments (0) | TrackBacks (0)

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Google’s CPA Bidding System and Affiliate Marketing

I read today that Conversion Optimizer, Google’s new CPA bidding system, is ready for advertisers. Maybe it’s just me, but I think the next few months are going to be very exciting. There is a definite lack of real data...

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Posted by Sanjay at 2:38 PM | Permalink | Comments (0) | TrackBacks (0)

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Palbee: Another Viable Video Hosting Niche

If you believed that 19 video hosting sites weren't enough, you were apparently wrong. Just like all things online, video hosting is about niche, and a South Korean company is now pursuing the webinar niche.

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Posted by Chris at 8:21 AM | Permalink | Comments (0) | TrackBacks (0)

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Yahoo TV Ad from France

Here's an ad for Yahoo Search Marketing in France. The French have a distinct sense of humor that, as a Montrealer, I'm in a position to understand. However, I think anyone can enjoy the slapstick absurdity of this clip. Enjoy......

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Posted by Chris at 12:45 AM | Permalink | Comments (2) | TrackBacks (0)

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Google Ads Mimic Content and Go Social

In a continuing effort to cure banner blindness, it looks like Google is rolling out its own version of Flash ads. Furthermore, they seem to be capitalizing on the ethos of Web 2.0 to enhance the appeal and distribution of these ads. Specifically, they've included a social element.

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Posted by Chris at 4:14 PM | Permalink | Comments (0) | TrackBacks (0)

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Trust is the New Vertical Search

Of all the verticals that are probably most easily monetized, shopping search engines are arguably in the lead. For starters, users are not only interested in online purchases, but in making them through trustworthy sources. Consequently, there is a demand for reliable shopping verticals. Furthermore, there is not only ample opportunity for these search engines to attract advertising from ecommerce portals and form partnerships with portals that have reputable affiliate programs, but these search engines are in a similarly advantageous position to attract affiliates of their own. However, a lingering concern about shopping online is, of course, security. Well, a start-up called WeTrust.org is now offering a kind of directory/vertical search of allegedly trustworthy shopping sites.

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Posted by Chris at 1:21 PM | Permalink | Comments (0) | TrackBacks (0)

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Google Moon: The Next Google Product

Back in February, when NASA release more date to Google Earth, I speculate that Google might buy NASA sometime down the line -- that is, in the sense of a client-patron relationship. Well, it now seems that Google has expressed...

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Posted by Chris at 9:59 AM | Permalink | Comments (1) | TrackBacks (0)

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Balihoo: Vertical Search Engine Targets Advertising, Shuns Affiliates

So it really does seem like the worlds of search and online marketing are growing. Another vertical search has emerged, and their has to do with the advertising industry. However, they seem to have no interest in affiliate marketers whatsoever. The search engine Balihoo focuses on the media planning and buying industry. This means that they help large colume advertisers (such as agencies) find channels across the gamut of media which to reach their target audiences.

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Posted by Chris at 4:02 PM | Permalink | Comments (0) | TrackBacks (0)

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Entertainment Marketing: Not Boliao

Just yesterday I was exploring a future that feature Entertainment Marketing. You can also watch the video version, but essentially, I saw three ways in which marketers were going to be able to do this -- that is, entertain their audiences and participate in the communities (re marketplaces) they are trying to engage.

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Posted by Chris at 10:46 AM | Permalink | Comments (2) | TrackBacks (0)

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ZoomInfo and Xing Timidly Stare Down Facebook

Yesterday, short on the heels of Facebook making user profiles searchable and thereby possibly killing people search in the womb, the people/business search engine, ZoomInfo announced that it had opened up its API. Unlike LinkedIn, who fought Facebook with facebook, ZoomInfo seemed to be fighting the Facebook effect by seeking strength in numbers and partnering with other players in the fields of search and business networking in case. Well, those numbers are already coming together. ZoomInfo has already partnered with Xing, another social-network/directory/search-engine for business professionals.

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Posted by Chris at 12:15 PM | Permalink | Comments (0) | TrackBacks (0)

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ZoomInfo: Surviving the Facebook Effect

The way that Facebook is continually growing and expanding into the fringes of new marketplaces means that there's a plethora of start-ups and incumbents alike that are potentially facing new (and possibly debilitating) competition in the near future. Indeed, anyone with a marketshare in search, social media, or file sharing may soon find themselves competing with Facebook. While the plight of some are hopless, many more face the unsavory prospect of becoming ancillary to Facebook. That is, they might end up relying on The Book to serve up a widget that was once based on its own unique user base. Well, the people/business search engine ZoomInfo is similarly fending off The Book, and it's doing so by following its lead. Unlike LinkedIn who fought Facebook with Facebook, however, ZoomInfo is fighting on its own terms. Rather than creating a widget for use on a potential competitor's site, ZoomInfo is mimicking that competitor by opening up its own API. As the press release explains, moreover, there are already some large names availing itself of it:

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Posted by Chris at 1:14 PM | Permalink | Comments (0) | TrackBacks (0)

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Tracebook: Search Engines and Social Networks Make Strange Bedfellows

Mum warned me there’d be Social Networks like this. Facebook, one of the major loves of my life, has finally got me worried. I’ve long been told I lack a healthy fear of The Man and whilst I do take a measure of pride in that, yesterday’s hot news item has got me feeling more nervy than a white pig in a Spike Lee version of Animal Farm.

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Posted by Sanjay at 12:19 PM | Permalink | Comments (0) | TrackBacks (0)

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Using Social Media to Generate Traffic

This is a clip on how online marketers can use social media and Web 2.0 to drive traffic to their portals. The interviewee is Ben Willis, a former Director of Search Marketing at keywordranking.com. Something that Ben outlines at the outset, though, really caught my ear, and it has to do with how the user's role has changed with the advent of social media:

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Posted by Chris at 3:02 PM | Permalink | Comments (0) | TrackBacks (0)

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You're A Facebook Sell-Out

Chris wrote a good post about marketing on Facebook and, as an FB groupie, I couldn't resist adding my 2 cents. Everything was great except for that bloody PS. I can see the spammers salivating at the mouth in...

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Posted by Sanjay at 5:00 PM | Permalink | Comments (0) | TrackBacks (0)

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China: Pop-Ups from Big Brother

Whenever one of the big search engines or portals strikes a deal with the Chinese authorities, it causes some heat. Well, it now seems that China is striking up some deal with some of its own portals. Apparently, the Chinese government will have animated police officers pop-up on all websites that are registered with Beijing servers.

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Posted by Chris at 4:21 PM | Permalink | Comments (2) | TrackBacks (0)

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Search Arbitrage 401 - Seminar Course

I love Search Arbitrage, particularly when examining its lucrativeness juxtaposed with the outcry against it. It's not as insidious as farmers hoarding up corn to drive up prices, so I don't feel guilty in lauding its success. Nonetheless, I won't...

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Posted by Sanjay at 3:08 PM | Permalink | Comments (2) | TrackBacks (0)

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Search Arbitrage 101

One of the most profitable forms of search engine affiliate marketing (or affiliate SEM). Well, here's a clip I found on YouTube that sums up how search arbitrage works. The narrator is actually warning viewers that search arbitrage still exists, but the fact of the matter is it's evolving into the mainstream. Basically, it is now common practice for vertical search engines to buy sponsored listings on top-tier search engines.

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Posted by Chris at 9:49 AM | Permalink | Comments (1) | TrackBacks (0)

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Making Video Viral: WatchMojo Relaunches

If there's anything that my vlogging here and on my new media blog tells you, it's that I love video. The reason that I love video is that if a picture is worth a thousand words, then a moving picture that speaks has to be worth a billion words (that one thousand cubed).

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Posted by Chris at 10:41 AM | Permalink | Comments (0) | TrackBacks (0)

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Universal Search Revealed: How SEO is Changing

Something that's definitely part and parcel of the future of search technology is universal search. Indeed, even though it's only in its incipiency, its presence is already being felt. It now seems even more likely that universal search will simplify reputation management and that even Google opening up their Google Maps API will factor in largely in future SERPs.

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Posted by Chris at 4:42 PM | Permalink | Comments (0) | TrackBacks (1)

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Google Cures Banner Blindness

By now, you've likely heard some hype about Adsense integrating video by now. After all, they've been testing Adsense for video since May. Given recent trends in online media consumption, this model of video advertising may very well represent a relatively longer-term solution for banner blindness. In light of yesterday's announcement of what the nature of that content is going to be, moreover, this seem all the more like.

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Posted by Chris at 12:05 PM | Permalink | Comments (0) | TrackBacks (0)

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uLinkx Raises Stakes for Facebook?

It looks like uLinkx, the mashed-up video search/social network seems to be buying into the idea that Facebook is the next search -- or at least will be part of search's equation in the future. In a word, they've developed their own Facebook app.

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Posted by Chris at 11:13 AM | Permalink | Comments (0) | TrackBacks (0)

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New Ask.com Video Ads

It looks like Ask.com' has launched the third phase of their new television marketing campaign. It also looks like they've taken things down a notch by going the way of low production quality. Google did something like this a little while back, but Ask.com has obviously upped the ante by lowering the bar.

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Posted by Chris at 12:27 PM | Permalink | Comments (0) | TrackBacks (0)

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Online Advertising May Grow Quicker than Projected

A new report released by the private equity firm Veronis Suhler Stevenson (VSS) is causing a lot of excitement in the world of online advertising today. Specifically, it's predicting that online advertising will surpass print advertising by 2011. Of course, the combined worth of broadcast, cable, and satellite television advertising is still expected to take the lead, but I can't help but wonder if maybe that lead will be significantly less than VSS is predicting.

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Posted by Chris at 2:19 PM | Permalink | Comments (0) | TrackBacks (0)

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Glimpsing the Future of Local Search

What users really crave form their organic search listing is that they are more relevant to what the user wants. The industry has responded to this in two ways: (1) personalized search, and (2) local search.

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Posted by Chris at 12:05 PM | Permalink | Comments (0) | TrackBacks (0)

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Google Goes Politicking

Either way, the point is the same: the private sector in a free market economy poses a much greater risk to privacy than the government does. Basically, government have to follow laws, and it takes time to relegislate or find way around them. If the private sector already has all the information that government wants, though, all governments have to do is ask for it.

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UGC 2.0: In Your Face(book)

What this all amounts to is that Facebook has been walloping MySpace's butt when it comes to social networking. Basically, because of how their functionality works, they not only preclude the volume of spam that damaged MySpace's popularity, but they've managed to amass an amount of information on their users that lends them immeasurably more potential as a marketing conduit. Trends in the past week, though, are suggesting that MySpace might be moving back toward online popularity by focusing on what its parent company does best: content.

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Posted by Chris at 3:34 PM | Permalink | Comments (0) | TrackBacks (0)

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Video Profile: Google

Here's a bit of filler to keep you tied over throughout the weekend. It's a profile on Google form the folks over at WatchMojo.com -- and you can watch the original, higher quality video here. It's hosted by non other than the president of WatchMojo, Ashkan Karbasfrooshnan, and you can catch him blogging on the IT industry over at HipMojo.com -- where today he's running a piece on whether vertical search engines stand a chance. In any case, enjoy...

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Posted by Chris at 4:37 PM | Permalink | Comments (0) | TrackBacks (0)

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Jeremy Pepper Knows Widgets and User

I came across this on 1938 Media. The clip is a bit long, but the message is solid. Anyone and everyone who is currently involved in the production of widgets and other Web 2.0 gadgets should watch this. It's Loren Feldman asking Jeremy Pepper about his thoughts on how the online advertising industry is harnessing widgets. Just Watch It!!!

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Posted by Chris at 12:00 PM | Permalink | Comments (0) | TrackBacks (0)

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Google is Not God

Sometimes, it's hard to believe that Google isn't a kind of e-Deity. They're in everything. But then you remember that there are still other search engines, other web-based email service, and millions of other websites. Of course, this is where people are like Oh yeah, well they're growing to Epic proportions, and no one can stop them. At that point, I stop bothering, and trust in two things:

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Posted by Chris at 5:34 PM | Permalink | Comments (0) | TrackBacks (0)

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Online Marketing on TV

In any case, it now looks like one online marketing agency believes that the best defense is a strong offense and they're fighting fire with fire. In fact, they've used a Trojan Horse to get in behind the walls of the television networks. They're called SENDTEC and they've launched a cable television advertising campaign. It seems designed to raise awareness about the importance of online visibility. In any case, here's a clip of the ad in question.

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Posted by Chris at 3:26 PM | Permalink | Comments (0) | TrackBacks (0)

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How Apple Markets its Shares

A lot of geeks have been let down over how the iPhone hasn't lived up to all the iPerbole surrounding it. For starters, Loren Feldman won't be getting one because it doesn't do video. Furthermore, Nokia employees Paul Whitaker and Karl Long recently caught Apple with its pant down when they documented an iPhone line-up with a Nokia N95. None of this is hurting Apple, however, and there's good cause.

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Posted by Chris at 4:38 PM | Permalink | Comments (0) | TrackBacks (0)

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iPhone v.s. gPhone

With all the iPhone hype, it looks like Google got jealous. Now they're muscling in on Apple's recent monopoly on tech/phone related buzz. Yesterday, Google acquired Grand Central. Loren Feldman puts acquisition this into context for you.

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Sputtr.com -- Research Tool or Search Arbitrage 2.0

Lately, I've been abuzz about self-personalized search. I'm not talking about Google telling me what I do and don't want to see. I'm talking about the user being in control of nurturing a their own, personal algorithm.

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Posted by Chris at 4:52 PM | Permalink | Comments (0) | TrackBacks (0)

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MyBlogLog Copies SearchAnyway

In the past, you might have noticed our involvement with StandOutJobs.com. Well, it now appears as though MyBlogLog is following our lead. Here's the clip...

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Posted by Chris at 12:25 PM | Permalink | Comments (0) | TrackBacks (0)

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Google: One Step to Anti-Trust

Discussing Google's market dominance seems almost like talking about the weather: it's so pointless that it's irresistible. Well, it looks like the Leviathan of Search might be just a hop, skip, and a jump from being drawn and quartered by US anti-trust authorities.

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Posted by Chris at 3:40 PM | Permalink | Comments (2) | TrackBacks (0)

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Top 10 Brands Online

I came across an interesting press release about what brands get the most online buzz. What's important to bear in mind is that the list above is only those brands that received the most mentions in blogs, social networks and photo and video sharing sites. So before you try to learn from their branding online strategies, remember that that doesn't necessarily mean that they were positively discussed.

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Posted by Chris at 2:16 PM | Permalink | Comments (0) | TrackBacks (0)

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Quote of the Day

I agree that sites such as Facebook (my poison of choice) can be addictive, time consuming and a complete distraction from more important matters such as, well, work. But the lines between “work” and “play” are blurring.
--Ed Lee
Blogging Me, Blogging You

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Posted by Chris at 1:28 PM | Permalink | Comments (0) | TrackBacks (0)

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PR Web Learns from Local Search

It's become relatively obvious that local search is part and parcel of the future of search. Well, it looks like PR Web is taking the cue to localize their functionality. As a press release explains, the online press release distributor has launched localized RSS feeds so that (1) marketers can target their press releases, and (2) subscribers can choose geographically relevant items:

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Posted by Chris at 12:32 PM | Permalink | Comments (1) | TrackBacks (0)

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Facebook and LinkedIn: Apples and Oranges

So lately, Facebook has made some moves that have left a lot of people wondering whether it's going to completely rub LinkedIn into the sand. Of course, then there are are those who are quick to point out how (on some important technicality) the two arent' really comparable. It's really the difference between a search engine like Google and a vertical search engine.

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Posted by Chris at 6:23 PM | Permalink | Comments (0) | TrackBacks (0)

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Online vs TV Advertising: The Young & The Targeted:

This week, Yahoo and AOL failed to capture a share fo the $9.15 billion that is expected to be pumped into television advertising this year. I chalked it up to a generational bias. Basically, the execs holding the purse strings simply don't appreciate the potential of the online advertising marketplace. First, they don't appreciate the extent to which older generations use those particular portals. More importantly, however, they don't understand the extent to which younger generations that make up a large percentage of primetime audiences are engaged with the so-called interwebs.

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Posted by Chris at 11:44 AM | Permalink | Comments (0) | TrackBacks (0)

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The Human Side of Google

What all of this leaves me wondering is whether the future of search really will involve more of a human touch, or if all of these are just trying to do the one thing that Google doesn't -- in which case you have to wonder if maybe there's a reason PhDs in Mountain View haven't tried any of these approaches yet. Well, in a recent post titled The role of humans in Google search, Matt Cutts reminds us that Google has much mor of a human side than many of us ever realize:

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Posted by Chris at 2:43 PM | Permalink | Comments (0) | TrackBacks (0)

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Online Advertising: Talking 'Bout My Generation

Yesterday, some of the interwebs were abuzz with news that AOL and Yahoo had failed to make inroads into TV's ad revenues. Specifically, the portals couldn't convince advertisers that their respective channels would complement any television based ad campaign. While some have cited infrastructural challenges to the web becoming a higher volume medium, the more likely cause is a generational bias.

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Posted by Chris at 12:47 PM | Permalink | Comments (0) | TrackBacks (0)

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B2B Search: ZoomInfo.com

Honestly, it really is about time that search engine start paying attention

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January 2009

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September 29, 2008

What Happened to Web Content?

May 7, 2008

Q&A with Sanjay: Episode 4

May 3, 2008

Pay-Per-Click Industry: What's Going On?

March 18, 2008

Search Me Changes the SEO Balance

February 7, 2008

Trial & Earning From a Corporate Insider

November 17, 2007

Snake Oil? Tracking Offline Conversions

November 13, 2007

Android is gPhone

October 16, 2007

Silicon.com Names Top 50 Agenda Setters

October 7, 2007

BMW + Google = GMW

HelloMetro Pursues Competive Local Search Model

October 2, 2007

Social Search Put in Context

The Brains Behind Zillow

October 1, 2007

Network Solutions Goes Local, Helps Competitors

September 29, 2007

G-Libs

September 27, 2007

PPA - Advertisers Are the New Clickfrauders

September 26, 2007

Google’s CPA Bidding System and Affiliate Marketing

September 25, 2007

Palbee: Another Viable Video Hosting Niche

September 21, 2007

Yahoo TV Ad from France

September 20, 2007

Google Ads Mimic Content and Go Social

September 18, 2007

Trust is the New Vertical Search

September 14, 2007

Google Moon: The Next Google Product

September 11, 2007

Balihoo: Vertical Search Engine Targets Advertising, Shuns Affiliates

Entertainment Marketing: Not Boliao

September 7, 2007

ZoomInfo and Xing Timidly Stare Down Facebook

September 6, 2007

ZoomInfo: Surviving the Facebook Effect

Tracebook: Search Engines and Social Networks Make Strange Bedfellows

September 5, 2007

Using Social Media to Generate Traffic

August 31, 2007

You're A Facebook Sell-Out

August 29, 2007

China: Pop-Ups from Big Brother

August 24, 2007

Search Arbitrage 401 - Seminar Course

Search Arbitrage 101

August 22, 2007

Making Video Viral: WatchMojo Relaunches

August 21, 2007

Universal Search Revealed: How SEO is Changing

August 17, 2007

Google Cures Banner Blindness

uLinkx Raises Stakes for Facebook?

August 13, 2007

New Ask.com Video Ads

August 7, 2007

Online Advertising May Grow Quicker than Projected

August 1, 2007

Glimpsing the Future of Local Search

July 31, 2007

Google Goes Politicking

July 23, 2007