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March 2009

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January 15, 2009

The Power of User Generated Content

Getting Traffic User Generated ContentIn some of my recent blog posts I mentioned so-called user generated content. Many webmasters believe it is a vital element of a long term, strategic SEO. Today I want to get back to this subject more in detail. Let’s start from the basics. When you are building a commercial web site you are expecting to get certain amount of traffic. Getting traffic is not easy and it may depend on several factors:

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December 18, 2008

Online Commerce: the Path from Beginner to Expert

“Easy Money” and Automated Web Marketing online_marketing_expert.jpgSince the moment when the Internet became widely popular, online commerce has attracted vast numbers of people seeking “easy money”. For some of us, online marketing is a combination of hard learning and passionate work. Some of us are already extremely successful. Most people, however, get easily discouraged and give up after losing a few hundred dollars and a few weeks in front of their computers. The reason why this happens is the fact that these people continue to believe in the urban legend of “easy money”.

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October 27, 2008

SitePal: Affordable Customized Speaking Characters

SitePal - animated charactersI’ve come across an interesting web site: www.sitepal.com, which, I believe, is worth mentioning. The idea of creating animated speaking characters is quite old and there are a number of companies like mediasemantics.com, codebaby.com and noahx.com that do the same for some time now, but it seems like SitePal has taken this online service to the next level in terms of model quality simplicity of character customization and web implementation.

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September 29, 2008

What Happened to Web Content?

Online Content DiagramOne of the major aspects of today’s web production is content. Search engines use it as the key indicator determining web sites’ ranking, which makes content a very efficient SEO tool. Search engines like content. Advertisers like content. Surfers like content. Everyone seems to be happy.

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July 9, 2008

The Trap of Blogging

blog_trap.jpgThe community of web entrepreneurs keeps growing. Beginners actively test different ways of making online money easily, but sooner or later most of them decide to build their own content-oriented resources.
Due to Google's search algorithm providing priority to original content and because of the severe online competition in every thematic niche imaginable, content-oriented sites have became one of the most trusted ways of establishing an online presence with long-term monetizing potential.

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May 30, 2008

Words and Images in Online Search Marketing

words_images.jpgDo you ever think about the actual significance of words and images in online search marketing? It is obvious that the proper use of these key web elements can dramatically improve user experience and therefore increase your profits. It is important to understand when and how words and images should be used, and what common mistakes one should avoid. When it comes to monetizing your web traffic, every single click performed on your web site becomes valuable.

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May 7, 2008

Q&A with Sanjay: Episode 4

Episode 4 of Q&A with Sanjay reveals to Affiliates, online marketers and webmasters what the best source of search arbitrage traffic is. You can calculate everything from conversion rates to keyword price differences, but if Affiliates and publishers can't find...

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Q&A with Sanjay: Episode 3

Episode 3 of Q&A with Sanjay provides a brief explanation of the difference between CTR (click-through rate) and conversion rates, and what it means to web publishers and online advertisers. If you can learn to optimize and read these two...

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April 3, 2008

Online Advertisement: From Spam to Art

shield.jpg After a decade of dealing with online marketing, I keep noticing clear differences between online and offline advertisements. In most cases, offline advertisements feature a variety of creative ideas, subliminal messages and twisted concepts, while online advertisements are generally more aggressive and straightforward. One of the unfortunate but most common attributes of online marketing is spam. No matter how hard we try to avoid it, we keep getting it. The nature of the Internet allows spam to penetrate virtually anything: e-mail, blogs, forums, guest-books and social networks. Any spam campaign is pretty much an automated process that doesn’t require many resources – this is why it is still so popular. However unless you want to sell porn or promote short-term projects (in which case you wouldn’t care that much about your reputation), spam makes very little sense. The point is, however, it isn’t just spam that lacks marketing efficiency and is a nuisance to the recipient; direct and aggressive advertisements share these traits as well.

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March 27, 2008

100% Natural

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March 18, 2008

Search Me Changes the SEO Balance

logo_searchme.jpg We are all of us blinded by Google, the set standard for the online search industry. So when new developments occur outside the Google-sphere, my interests start getting piqued. I have recently come across a new search engine called Search Me – an innovative web resource that, while not up and running yet, has unveiled the main principle it will operates on – visual fluidity and relevancy by niche.

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February 22, 2008

Facebook Marketing

In this video I will share my thoughts about easy way to get extra benefits for your online business using your Facebook account. Making virtual friends, communicating with them and creating a group related to your online services will help you attract additional traffic to your online resource.

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February 7, 2008

Trial & Earning From a Corporate Insider

SearchAnyway’s graphic designer and marketing coordinator Vitold Polyak gives us his 2.0 cents on the various ways fledgling webmasters and affiliate marketers can earn money online. He examines some of the new trends and provides us the benefit of his...

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January 15, 2008

Search Arbitrage – A Global Overview from an Insider’s Perspective

Search Arbitrage is the type of online marketing activity that seems relatively simple at first – buying and reselling of traffic for profit – however, its successful (that is, profitable) execution is anything but easy. There are many variables involved...

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December 20, 2007

Big Buzz Around Little Things

logo_hdr3.gifI keep noticing these things and I find it really amusing how online companies turn every little thing they do into an event that requires publicity. Moreover, they do changes and updates just to get a chance to announce them. I received an e-mail from my favorite hosting provider Go Daddy with the following title "Exclusive NEW Feature for Go Daddy Hosting Customers!"

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