SearchAnyway PPC - Online Search Marketing Guide for Webmasters: PPC Archives

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Trial & Earning From a Corporate Insider

SearchAnyway’s graphic designer and marketing coordinator Vitold Polyak gives us his 2.0 cents on the various ways fledgling webmasters and affiliate marketers can earn money online. He examines some of the new trends and provides us the benefit of his...

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Posted by Vitold at 5:29 PM | Permalink | Comments (1) | TrackBacks (3)

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Q&A with Sanjay: Episode 1

SearchAnyway’s own Director of Marketing, Sanjay Mayar, has started a brand new video segment called Q&A with Sanjay. In it, he’ll answer real questions from SearchAnyway Affiliates in a friendly, informative manner and will provide helpful insights for all issues...

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Posted by Vitold at 6:17 PM | Permalink | Comments (1) | TrackBacks (1)

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Search Arbitrage – A Global Overview from an Insider’s Perspective

Search Arbitrage is the type of online marketing activity that seems relatively simple at first – buying and reselling of traffic for profit – however, its successful (that is, profitable) execution is anything but easy. There are many variables involved...

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Posted by Sanjay at 7:18 PM | Permalink | Comments (2) | TrackBacks (0)

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UK Search Marketing Explained

Whether you're into e-commerce or search arbitrage the holidays often represent a perfect opportunity to launch a PPC advertising campaign. After all, more users are searching more services than any other time of years. Of course, the flip side of that coin is (1) keywords are that much more competitive, so (2) the risks associated with poor PPC campaign management are at their highest. Indeed, this is why it's essential to both plan well in advance and employ seasonal ad copy. If you're new to PPC, then, you face the tough choice of whether to gamble on either foregoing a potentially lucrative opportunity or squandering your online ad budget on inexperience. For first time advertisers looking to target UK audiences, however, the folks over at Neutralize (an SEM agency) have released a free 64 page report on the current state of the UK search marketing landscape.

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5+5 PPC Mistakes = 10

Just yesterday I lamented the link bait potential of top 10 lists. Well, today, I'm borrowing from two other SEMers to compile my own list of 10 PPC mistakes. Both Jennifer Laycock at Search Engine Guide and Amber at PPC Hero recently touched upon 5 PPC mistakes that they believe were both common but easily avoided. So I've summed them up for you here.

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Posted by Chris at 6:20 PM | Permalink | Comments (0) | TrackBacks (0)

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Choosing a Second-Tier Search Engine: Affiliate Networks and Vertical Traffic

There's considerable debate over whether second and third tier search engines are worth you advertising dollars. Some point to user experience and quality assurance concerns. However, there is also the argument that most of the traffic being taken by these search engines is referred through affiliate sites, so if the second-tier search engine has a high quality affiliate network (i.e. no spammers and polices click fraud), then it might be a good place to invest your PPC advertising dollars.

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What is PPC?

PPC in a nutshell...

Click To Play

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7 Ways to Cheat an Affiliate Marketing Program

When it comes to cheating in the world of PPC, the most readily available example that comes to mind is click fraud. While some advertisers are click frauded by competitors trying to exhaust their advertising budget, others are cheated out of clicks by dishonest affiliates that are trying to inflate their own revenues. In this way, the interests of the advertisers and affiliates are both in sync and at odds with each other: while they're both trying to turn users into traffic for the advertiser, what counts as a conversion for the respective parties isn't always compatible.

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WidgetBucks: Server Issues and Banner Blindness

Very recently, a new affiliate program called WIdgetBucks launched, offering contextual PPC ads for consumer products. Many affiliates were hoping that it would be a replacement for AuctionAds, but the widget seems to be slowing down page load times, and conversion rate metrics have turned out to be less than stellar.

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PPC and Growing Pains

There's little doubt that the PPC advertising industries is facing challenges. Most of these, however, can be chalked up to an evolving online space, which means that PPC is simply undergoing some growing pains. Essentially, the fact of the matter remains that PPC advertising is a gateway to online advertising because it is both an easy and affordable way to reach online consumers -- especially to new advertisers. As new SEM products such as local search mature, then, PPC will likely resume its place on the throne of online advertising. Nevertheless, it is still very fashionable to signal the death rattle of PPC. Because there is so much anxiety among affiliate marketers, advertisers, and adservers that have depended on it for so long, producing such negative buzz makes for good linkbait. Most recently, a WebProNews article is citing five variables that will PPC:

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Increasing Conversion Rates with Ad Copy

One great way to increase conversion rates on your PPC advertising campaigns is to decrease the number of invalid clicks by pre qualifying clickers with you ad copy. Well, if you're more interested in using ad copy to increase valid clicks rather than decreasing invalid ones, you might want to consider using strong words.

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Yellow Pages Helps Pioneer PPC for Local Search

With local search expected to reach $81 billion by 2011, a lot of new competition and technologies are being attracted to the marketplace. After all, mobile web devices are paving the way for higher demand. Consequently, former near-monopolies such as the Yellow Pages are facing some of the fiercest competition imaginable. Rather than trying to beat them, however, the Yellow Pages is joining forces with the largest of search players: Google. The result promises to be a considerably rise in the PPC market.

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Posted by Chris at 4:31 PM | Permalink | Comments (0) | TrackBacks (0)

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Talking Avatars to Increase Conversions?

It seems that the importance of coordinating PPC and SEO campaigns is enough to bring two companies together. Instead of pre-qualifingy clickers, the search engine marketing firm Ineedhits.com has teamed up with SitePal.com to send traffic to landing pages that actually pitches the clicker on becoming a conversion.

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Posted by Chris at 7:12 PM | Permalink | Comments (1) | TrackBacks (0)

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The 5 Secrets PPC Agencies Don’t Want You To Know

This is a guest post by author: programimi # via: bligter.com

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.

What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:

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Posted by Chris at 3:52 PM | Permalink | Comments (1) | TrackBacks (0)

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The PPC/SEO Keyword Game

Trying to optimize your site for search engine or your PPC campaigns is often far from fun. It doesn't have to be this way, apparently. It seems that whether you're trying to generate some onpage SEO or think up some...

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Posted by Chris at 11:56 PM | Permalink | Comments (0) | TrackBacks (0)

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10 PPC Tips Dissected

These tips range from basic to advance and are, therefore, worth checking out whether you're a beginner or experienced PPC ad campaign manager. I've listed each one of Logic361's tips in bold below, and then added my own two cents, sprinkled with links to other PPC resources. I agree with some, partially disagree with others, and expand on almost nearly of them. So without further ado:

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Linkup 2001/01/10 -- eBay, Referrals, PR, and PPC Classroom

I've been a bit under the weather today, folks, so I haven't been too much into the blogging. I have an idea for a near revolutionary blog post, but you're just going to have to wait a day or two for it. In the meantime, here's a couple posts of interests from around the web. I've been straying off the beaten path and clicking on the links in Blogrush widgets to find things I might not otherwise find. I guess that this widget-based service is a win-win for both the user and the blogger after all. In any case, this is what I've turned up so far.

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Posted by Chris at 9:14 PM | Permalink | Comments (0) | TrackBacks (0)

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PPA - Advertisers Are the New Clickfrauders

Here’s the big problem with CPA – it ignores branding. Most ads have a cumulative effect. You see the various Pepsi commercials, their billboards, their sponsored events and eventually an associated image is created in your mind. Publishers appreciate this...

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Google’s CPA Bidding System and Affiliate Marketing

I read today that Conversion Optimizer, Google’s new CPA bidding system, is ready for advertisers. Maybe it’s just me, but I think the next few months are going to be very exciting. There is a definite lack of real data...

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How AdSense for Search Screws You

If you've been monetizing your traffic with Google AdSense for search, then you've been getting middle-manned on your own product. Think about it: you're providing the search data, but Google is getting rich off of it and only giving you some chump change. Now granted, for many webmasters, Google Adsense is their bread and butter. It's brand-name advertising that (1) gets their site indexed often, and (2) their users perceive as more credible. For others, however, AdSense is the bane of their existence. Since payments are only issued quarterly, AdSense is an unreliable source of income because webmasters can be banned or refused payment without any warning or appeal process.

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Posted by Chris at 1:27 PM | Permalink | Comments (1) | TrackBacks (0)

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New Click Fraud Blog

When it comes to click fraud, I think that it's just a lot of hype. Basically, most click fraud estimates are exaggerated one way or another. Nevertheless, industry players on all sides have launched into diatribes (like this one) and, some have even felt it necessary to articulate principles of click quality -- whatever that is supposed to accomplish.

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Clickfraud: Eight Principles of Click Quality

The advent of clickfraud means a few thing. For one, it means that the PPC industry is growing. Besides, it's probably not as big of a problem as some third parties would have you believe. Another upside to clickfraud, moreover, is that it's forcing advertisers deploy higher quality campaigns.

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3 Reasons to Choose PPC

There is a reason why there are so many different model of online advertising. For starters, there a wide array of products and services that can be advertised online. Secondly, there is an equally wide array of markets that can be targeted with those advertisements. The way in which you go about selecting an online advertising model will mean all the difference between expenditures and conversions.

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Exploiting Adwords for SEO

In any case, the new Adwords features are there, and Helen Overland has 5 tips on how to use them. What's interesting about these features, though, is that by advertising with Google Adwords for a short period of time, you could use these tools learn a thing or two about SEOing your site to rank better organically. Anyways, Helen's tips are summarized below:

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Hotmail for Sale?

I can understand how this kind of sponsored result still shows up in Kanoodle, but this is AOL and their sponsored results are served up by Google. At least this kind of PPC advertising isn't turning up for black slaves or Africa slaves like it did a few years ago.

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B2B Vertical Search: SupplyFrame.com

As different as every vertical and social search engine is from one another, they all tend to share one critical element: they are targetted at the user. The B2B market in every other industry, however, tends to represent a massive amount of opportunity simply because it represents a niche. Well, vertical search is all about niche, so it's little surprise that a kind of B2B vertical search engine, SupplyFram.com, is announcing the successful outcome of its latest series of funding.

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Posted by Chris at 12:41 PM | Permalink | Comments (0) | TrackBacks (0)

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Click Fraud: Don't Believe the Hype

Okay, so here's something in the world of PPC affiliate marketing that drives me crazy.

Click Fraud: Don't Believe The Hype - Funny video clips are a click away

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Search Arbitrage Is Not Against Google's TOS

A little while back, I argued that search arbitrage is perfectly ethical. Well, now ShoeMoney is going one step further by saying that it's within Google's webmaster guidelineswithin Google's AdSense guidelines. By the way, ShoeMoney, you're much better on film that on paper, so I can see why you hate writing. What I'm saying is bring back the vlogging.

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Clickfraud Even Higher?

Well, the preliminary results of a new clickfraud study conducted by Fair Isaac are out, and they too reveal some interesting data. And once again, it's Yahoo reporting on it:

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SEM, PPC, and the Cannes Film Festival

Today is day 1 of 10 at the Cannes Films Festival, and since I'm all into video/vlogging, I thought I'd take a look into how I might be able to conduct and case study of the festival's online marketing strategy. Well, I didn't have to go very far beyond a preliminary Google search to notice that the producers and directors of films being showcased at the Cannes have all seemed to have foregone the the opportunity to ride the buzz around the festival to promote their own work on the internet. Basically, instead of getting lost in the Cannes crowd, they could be using some pretty basic search engine marketing to raise the profile of their respective work. By bidding on certain keywords that users will be searching for and bloggers will be publishing, film makers could make sure that their films show up in the sponsored search results and in the PPC ads on Google's publishers network.

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eBay Still Selling Slaves, MSN Embarassed

Some of you may recall a couple years ago when eBay appeared to be selling African slaves. What is unexpected, however, is that two years later, such ads are still running on other search engines, and eBay ins't the only guilty party. Using Kanoodle, searching for either keywords "Black Slaves" or the key words "Africa Slaves" returns some suprisingly disturbing result.

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Google PPA - Bad news for publishers

So maybe it’s not the most recent news development, but I've heard some recent buzz on Google's beta Pay Per Action program from some of the testers. They like it. I don’t like it. Here’s why: The conversions on PPA...

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How To Leverage Banner Blindness

A recent study by Marketing Experiments found that ad designs that blended into the site content could improve conversion by 127%. Sometimes, however, the more that advertising stands out, the better.

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8 Basic Rules of PPC

One of my coworkers recently brought to my attention how I've been neglecting both the how-to and PPC sides of this blog. Consequently, I thought that I'd throw a post up on how to PPC advertise properly. So, before I take off for the weekend, here are 8 basic rules of running a PPC campaign. I've also posted some links to some of our How-To PPC archives below.

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Detecting Click Fraud

Undoubtedly, one of the biggest problems with click fraud is getting accurate estimates of just how pervasive it is. While Yahoo and Google cite 12-15% and 10% on their respective networks, the rest of us are left to speculate that it's actually somewhere between 0.2-14.2%. For any PPC advertiser, then, trust the adserver click fraud estimates seems irresponsible. Of course, that means that the option left for PPC advertisers is to police their click through rate themselves.

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Click Fraud: Yahoo Catching Google

Today, Yahoo made an announcement that caught the attention of online marketers for two reasons. One of the reasons that it caught people's attention was some the information that was released along with it. Basically, Yahoo quoted higher clickfraud numbers than Google has. Because many are suspicious of Google's initial click fraud quotes, however, Yahoo just might have gained some extra trust by admitting higher rates of click fraud.

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CPC vs CPA Advertising

A post on SE Round Table mentioned a thread on Webmaster World that's discussing the ebb and flow of Cost Per Click ads versus Cost Per Action ads. There's something that I didn't see mention there, so here are my two sense -- in video.

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Search Arbitrage is Ethical

In the world of business, especially marketing, it is easy to get upset when others profit off of our hard work. As Brad Geddes illustrates in his latest column at Search Engine Land, the world of search marketing is no exception. He explores the ins and outs of search arbitrage, and explains why its detractors feel robbed by it. Nevertheless, if its happening its because there is room in the marketplace for it to happen, and that implied that it's not really taking money out of anyone's pocket.

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5 Facts About PPC Agencies

Effectively managing a PPC campaign is something that takes both knowledge and planning. If you are not familiar with the adserver(s) that you're using, and if you don't make sure that all the groundwork is done (like having individual landing pages for each ad), then your campaign will be costly, short-lived, and see a terrible ROI and conversion rate.

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Is Banner Blindness Really Real? Really?

I came across this image on Three Minds yesterday. It's about Banner Blindness, and I just haven't been able to stop thinking about it -- thanks Chris, you're really helping my beauty rest. I've been wondering ever since: Are we really that banner blind? Anyway, here are my thoughts...

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5 Great PPC Lessons

In PPC ads, there is usually a line or two of ad copy. That ad copy, however, can do so much more than just differentiate your ad from others with the same of similar keywords. It can mean the difference between being ignored, being clicked on, and being clicked on and converting into a sale.

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Adisem Fights Clickfraud?

We are all well too aware of the dangers of clickfraud. If having to suffer poor conversion rates from bad traffic wasn't bad enough, we also have to wonder just how many of those clicks are actual users who are just curious, and many are cheating webmasters or bots created by the competition. Well, when it comes to Google AdWords PPC campaigns, at least, there might be some peace of mind to be had. A company called Adisem is offering a product measures the quality of traffic of different publisher sites, and lets advertisers decide whether or not they want to blacklist them.

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18 PPC Tips

Ensuring that your PPC campaign will be a hit takes more than just bidding high on the words you think are best and then watching the conversions role in. In fact, bidding on the highest traffic words usually don't convert into sales, and you also have to take into account things like negative keywords. But if you're new at this, where do you start?

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How to Avoid Certain Keywords

Whenever you're putting together a PPC ad campaign, you have to choose certain keywords to bid on. However many keywords are commonly associated with others that you may want to avoid.

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Black Hat SEO on the Campaign Trail

We've all heard about US presidential candidates announcing their candidacy on YouTube and setting up their own version of MySpace, but now Canadian politicians are joining the fray of aggressive web campaigning. Right now, the province of Quebec is gearing up for a provincial election. Last week, the Quebec Liberal Party was bidding between 8 and 47 cents per click on their candidates names. Well, it turns out that over the weekend, they took it up a notch...

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Using AdWords to Buy an Organic Search Rank?

We all have heard that Google's organic search results cannot be bought. In essence, there is no way that you can pay Google We all have heard that Google's organic search results cannot be bought. In essence, there is no way that you can buy an organic search ranking from Google. A post over on Vinny Lingham's blog, however, is wondering whether you can buy one indirectly by using Google Adwords. As Vinny writes:

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Quigo Welcomes Forbes

With highly personalized service for both affiliate and advertisers being offered by such a relatively small-fry, it seems that the biggest adservers may not be the 1st choice for the biggest of advertisers. Indeed, it'll be interesting to see if Google can move quick and far enough to compete with Quigo. Will they up the ante? And if so, will only be because they're being forced to compete, or do they really have the demands of the advertiser in mind here?

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Google Follows Little Guy

It seems that the service offered by a much smaller competitor has prompted Google to reinvent it's services. The end result is that Google will allow advertisers to bid on ads for the sites of individual publishing partners. As the New York Times reports:

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Costly AdCenter Bug -- MS Fails to Learn

It seems that Microsoft has failed to learn from its respective competitor's mistakes and examples. Last week, a bug in Google Adwords costed advertisers incredibly high CPCs and Google remained tight-lipped. Then earlier this week a similar glitch at Yahoo was costing advertisers as much as $42,000, but Yahoo! reached out and owed up for its folly. Now, Microsoft's AdCenter is experiencing a similar problem, and they seem to be being impersonally cold about it. As Search Engine Round Table reports:

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PPC Growth = Click Fraud

As any industry grows into its own, it obviously becomes more competitive. At first, things are uncertain, and few are willing to commit their resources to competing. But as things shape up, and it become clear what works and doesn't work (not to mention that the industry as a whole does), the invisible hand starts pulling more an more resources into that market.

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Yahoo! Glithc Costs Advertiser $42,000

A thread at Webmaster's World claims that a glitch on Yahoo!'s end has cost one advertiser $41,000 more than they were supposed to pay. As the thread says: My client spends over $30,000 per year with yahoo with great results...

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Affording PPC Advertising

PPC advertising can be a great way to drive traffic to your website. However, many webmasters will often find themselves wondering whether or not they can actually afford a PPC ad campaign. IF you find yourself in such a position, then Vlad over at My Affiliate Journey has some solid advice. In a recent post, he writes:

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Behavioral Targeting and Personalized Search

Personalized Search is raising a lot of concerns about privacy and quality of results, but I've still maintained that it'll be good for online advertising. The reason is simple: Behavioral Targeting Ads. As the PPC Marketing Guide explains:

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Even Gmail Advertises!!!

A recent move by Google demonstrates that even if you control a major advertising network, it still pays to advertise your products and services. It seems that advertisements for Google's famous Gmail have been turning up. As Continue reading "Even Gmail Advertises!!!" »

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Costly Google AdWords Bug

It seems that Google AdWords' new Quality Score feature has a bug, and that are driving cost-per-click prices on certain keywords through the roof. As Search Engine Land reports:

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Valentine's Day Search Engine Marketing

I had meant to do something with this montage early this morning, but meetings kept me away all day, and I'm Not A Doctor beat em to it. In the spirit of this loving holiday, then, I've upped the ante and am offering some insight into holiday based PPC Advertising.

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Google Checkout Lets e-Comms Down

Well, it looks like Google's attempt to promote their Checkout by promoting the e-comms that offer it has backfired, and the e-comms are the ones that are taking the hit. Basically, Google

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November 2008

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February 7, 2008

Trial & Earning From a Corporate Insider

February 1, 2008

Q&A with Sanjay: Episode 1

January 15, 2008

Search Arbitrage – A Global Overview from an Insider’s Perspective

November 17, 2007

UK Search Marketing Explained

November 14, 2007

5+5 PPC Mistakes = 10

November 4, 2007

Choosing a Second-Tier Search Engine: Affiliate Networks and Vertical Traffic

October 25, 2007

What is PPC?

October 22, 2007

7 Ways to Cheat an Affiliate Marketing Program

October 19, 2007

WidgetBucks: Server Issues and Banner Blindness

October 17, 2007

PPC and Growing Pains

October 14, 2007

Increasing Conversion Rates with Ad Copy

October 11, 2007

Yellow Pages Helps Pioneer PPC for Local Search

October 7, 2007

Talking Avatars to Increase Conversions?

October 4, 2007

The 5 Secrets PPC Agencies Don’t Want You To Know

October 2, 2007

The PPC/SEO Keyword Game

10 PPC Tips Dissected

October 1, 2007

Linkup 2001/01/10 -- eBay, Referrals, PR, and PPC Classroom

September 27, 2007

PPA - Advertisers Are the New Clickfrauders

September 26, 2007

Google’s CPA Bidding System and Affiliate Marketing

September 4, 2007

How AdSense for Search Screws You

August 30, 2007

New Click Fraud Blog

August 27, 2007

Clickfraud: Eight Principles of Click Quality

August 7, 2007

3 Reasons to Choose PPC

July 27, 2007

Exploiting Adwords for SEO

July 25, 2007

Hotmail for Sale?

June 21, 2007

B2B Vertical Search: SupplyFrame.com

June 1, 2007

Click Fraud: Don't Believe the Hype

May 21, 2007

Search Arbitrage Is Not Against Google's TOS

Clickfraud Even Higher?

May 16, 2007

SEM, PPC, and the Cannes Film Festival

April 24, 2007

eBay Still Selling Slaves, MSN Embarassed

April 13, 2007

Google PPA - Bad news for publishers

April 5, 2007

How To Leverage Banner Blindness

March 30, 2007

8 Basic Rules of PPC

March 25, 2007

Detecting Click Fraud

March 22, 2007

Click Fraud: Yahoo Catching Google

CPC vs CPA Advertising

March 20, 2007

Search Arbitrage is Ethical