There's little doubt that the PPC advertising industries is facing challenges. Most of these, however, can be chalked up to an evolving online space, which means that PPC is simply undergoing some growing pains. Essentially, the fact of the matter remains that
PPC advertising is a gateway to online advertising because it is both an easy and affordable way to reach online consumers -- especially to new advertisers. As new SEM products such as
local search mature, then, PPC will likely resume its place on the throne of online advertising.
Nevertheless, it is still very fashionable to signal the death rattle of PPC. Because there is so much anxiety among affiliate marketers, advertisers, and adservers that have depended on it for so long, producing such negative buzz makes for good linkbait. Most recently, a
WebProNews article is citing five variables that will PPC:
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While many companies keep reducing their offline advertising expenses, online marketing budgets keep growing. Pay-per-Click advertising is known as one of the most popular and cost efficient online advertising methods. No matter whether you are engaged in affiliate marketing or promoting your own web resources, PPC is the most optimal and result driven solution.
Buying online traffic is a challenging and responsible process as it requires careful consideration of the following aspects:
• Quality of traffic and click fraud detection technology
• Quantity of traffic and thematic coverage
• Bids level and fluctuation
• Variety and quality of bidding and analytical tools
Whether you're into e-commerce or search arbitrage the 
We are all well too aware of the dangers of clickfraud. If having to suffer poor conversion rates from bad traffic wasn't bad enough, we also have to wonder just how many of those clicks are actual users who are just curious, and many are cheating webmasters or bots created by the competition. Well, when it comes to Google AdWords PPC campaigns, at least, there might be some peace of mind to be had. A company called 
It seems that Google AdWords' new Quality Score feature has a bug, and that are driving cost-per-click prices on certain keywords through the roof. As