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One of the major aspects of today’s web production is content. Search engines use it as the key indicator determining web sites’ ranking, which makes content a very efficient SEO tool. Search engines like content. Advertisers like content. Surfers like content. Everyone seems to be happy.
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Do you ever think about the actual significance of words and images in online search marketing? It is obvious that the proper use of these key web elements can dramatically improve user experience and therefore increase your profits. It is important to understand when and how words and images should be used, and what common mistakes one should avoid. When it comes to monetizing your web traffic, every single click performed on your web site becomes valuable.
Continue reading "Words and Images in Online Search Marketing" »
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In one of my earlier posts I wrote about the new search engine SearchMe.com, which has been available in Beta mode for some time now. In my post I've touched upon two innovative features this search engine was going to employ: visual fluidity and relevancy by niche.
I remember myself being quite excited by these new user experience concepts.
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We are all of us blinded by Google, the set standard for the online search industry. So when new developments occur outside the Google-sphere, my interests start getting piqued. I have recently come across a new search engine called Search Me – an
innovative web resource that, while not up and running yet, has unveiled the main principle it will operates on – visual fluidity and relevancy by niche.
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Continue reading "Search Arbitrage – A Global Overview from an Insider’s Perspective" »
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Whether you're into e-commerce or search arbitrage the holidays often represent a perfect opportunity to launch a PPC advertising campaign. After all, more users are searching more services than any other time of years. Of course, the flip side of that coin is (1) keywords are that much more competitive, so (2) the risks associated with poor PPC campaign management are at their highest. Indeed, this is why it's essential to both plan well in advance and employ seasonal ad copy.
If you're new to PPC, then, you face the tough choice of whether to gamble on either foregoing a potentially lucrative opportunity or squandering your online ad budget on inexperience. For first time advertisers looking to target UK audiences, however, the folks over at Neutralize (an SEM agency) have released a free 64 page report on the current state of the UK search marketing landscape.
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Continue reading "Search Engine Wiki Means Opportunity for SEMers" »
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That the only way to compete with Google is to outpace them in a vertical that they haven't yet developed means that the significance of niches in search engine marketing is huge. Well, it seems that the B2B search ZoomInfo is shoring up its niche efforts to corner the business user markeing in advertising. Specifically, shortly after striking a partnership with Xing, a business social network, ZoomInfo is launching an advertising platform that will allow their unique advertisers to target their users according to those users' demographics. If these ads will be simultaneously distributed across the Xing network, ZoomInfo might have a chance at aA href="http://blog.searchanyway.com/2007/09/zoominfo_surviving_the_faceboo.html">surviving the Facebook effect after all.
Continue reading "ZoomInfo Improving B2B Online Advertising" »
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While everyone seems to concede that it is too early to determine whether Ask.com's advertising campaign will flop, some underlying conflicts of interest in its execution seem to be hinting that it ultimately will. However, the average is often influenced in ways that savvy users (such as these commentators) are not, and it'll be easier to compete with Google if you've already swallowed up the respective market shares of Yahoo and MSN is another. In other words, there might be a method to Ask.com's marketing madness that industry insiders don't see because they can't see the forest from the trees.
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Continue reading "Personalized Shooping Search: StylePath.com" »
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Continue reading "Why Google is More Important than Yahoo/Microsoft" »
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Continue reading "Yellow Pages Helps Pioneer PPC for Local Search" »
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