There are a number of
SEO benefits of blogging. They range from structured content to frequently updated content. Part and parcel of blog content, however, is
linking, and that means that you are able to generate a slew of internal links with precisely the kind of anchor text you want the corresponding pages to rank for. If you're still doubtful, watch the video below and note how
Rand Fishkin of SEOmoz emphasizes the three following SEO points:
Power of Internal Link JuicePower of Trusted DomainsPower of Internal Anchor Text
Granted, Rand is talkign about wiki-jacking, but first and third point are both available to you through blogging alone. Besides, a few of the
SEO benefits of blogging are linkbaiting, link building, and link exchanging. This means that even if you don't manage to become an authority site yourself, the long-tail of blogging makes it all that much more likely that you'll get linked by one sooner or later.
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